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ROI no matter what the cost

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Business

Is “local” the fashionable new mainstay for brands?

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Business

Adaptability in times of chaos

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Business

Adaptability in times of chaos

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Business

COVID-19: current impacts and forecasts [Roundtable]

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Business

Law requiring explicit consent for data use in Quebec: All smoke and mirrors

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Tech

Programmatic Buying: The Honeymoon’s Over

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Business

Programmatic buying: the ride is over

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Tech

I Tested the Off-Facebook Activity Management Module

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Tech

The slippage of third-party audiences

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How-to

Digital marketing: what roles should be given to employees, agencies and robots?

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Business

The digital world in the news

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Tech

Artificial intelligence in marketing: Get ready for the trough of disillusionment

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Business

Market share is a bad KPI – Here’s why you should avoid it

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  • Reading / 8 min.
Business

Facebook: Portrait of a challenging year

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  • Reading / 10 min.
Series

Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists

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  • Reading / 7 min.
Series

Ctrl+A – Buying local in digital advertising [S02 E01]

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  • Reading / 22 min.
Business

Profitability, monetization and audiences: our analysis of the Netflix model

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Series

Interview with Nicolas Duval, SEO Strategist: Trusting an Imperfect Algorithm

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Tech

Orchestration of Digital Experiences: What I Retained From Adobe Summit 2019

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Series

Interview with Jérémie Lévi, user experience designer: UX beyond design

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  • Reading / 10 min.
Series

Interview with Kristel Salesse: Finding the balance between intuition and logic

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  • Reading / 11 min.
Business

Dollarama is getting into e-commerce. What does it mean?

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Series

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

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Business

Ctrl+A :Why change management is difficult? [S01 E05]

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Business

Ctrl+A: What value does innovation have today? [S01 E04]

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Business

Ctrl+A: What did Amazon understand more than others? [S01 E03]

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  • Reading / 1 min.
Business

Ctrl+A: Content marketing isn't advertising? [S01 E02]

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How-to

Stress less about project risks

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Tech

Stress less about project risks

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Business

15 reasons not to work at Adviso

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Business

Tell us about your problems rather than your solutions

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Business

Blending innovation, a strong employment brand, and profitability

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Business

Obsessing over the bottom line is killing your brand

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  • Reading / 5 min.
Business

Reinventing Facebook or Amazon for Quebec is a bad idea

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  • Reading / 6 min.
Tech

The hidden face of programmatic media buys

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Tech

Ad Exchange Industry Preview in New York: 2017 Programmatic Trends

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  • Reading / 5 min.
Tech

Your targeted ads can impact users' self-perception

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Business

How to find an influencer Twitter user?

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Business

How technology is influencing consumption in 2012 | Infopress Conference

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Tech

Torrent411: the QuebecTorrent clone now open

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  • Reading / 1 min.
Business

Philosophie d’entreprise : Google vs Microsoft

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Business

Business philosophy: Google vs. Microsoft

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Tech

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

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  • Reading / 2 min.
Business

Automating Your Organization: A Few Pointers

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