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Hans Laroche
21 Jul 2025

The two aspects of loyalty program performance

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Jonathan Lemay
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Jean-François Renaud
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Adaptability in times of chaos

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Jean-François Renaud
04 Sep 2020

Adaptability in times of chaos

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Edouard Reinach
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Nicolas Scott
14 Feb 2020

Law requiring explicit consent for data use in Quebec: All smoke and mirrors

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Francis Devoy
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Francis Devoy
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Pascal-Philippe Bergeron
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Jean-François Renaud
06 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

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Marie Nicollet
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Jean-François Renaud
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Artificial intelligence in marketing: Get ready for the trough of disillusionment

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Simon Éthier
09 Jul 2019

Market share is a bad KPI – Here’s why you should avoid it

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Jonathan Lemay
03 Jul 2019

Facebook: Portrait of a challenging year

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Series
Laurence Presseault
26 Jun 2019

Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists

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Francis Devoy
11 Jun 2019

Ctrl+A – Buying local in digital advertising [S02 E01]

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Francis Devoy
23 May 2019

Profitability, monetization and audiences: our analysis of the Netflix model

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Laurence Presseault
24 Apr 2019

Interview with Nicolas Duval, SEO Strategist: Trusting an Imperfect Algorithm

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Jean-François Renaud
08 Apr 2019

Orchestration of Digital Experiences: What I Retained From Adobe Summit 2019

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Laurence Presseault
26 Mar 2019

Interview with Jérémie Lévi, user experience designer: UX beyond design

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Series
Laurence Presseault
28 Feb 2019

Interview with Kristel Salesse: Finding the balance between intuition and logic

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Simon Éthier
26 Feb 2019

Dollarama is getting into e-commerce. What does it mean?

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Laurence Presseault
17 Jan 2019

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

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Francis Devoy
25 Oct 2018

Ctrl+A :Why change management is difficult? [S01 E05]

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Laurence Presseault
02 Oct 2018

Ctrl+A: What value does innovation have today? [S01 E04]

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Laurence Presseault
28 Aug 2018

Ctrl+A: What did Amazon understand more than others? [S01 E03]

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Laurence Presseault
27 Jul 2018

Ctrl+A: Content marketing isn't advertising? [S01 E02]

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How-to
Marion Dewaele
18 Jul 2018

Stress less about project risks

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Marion Dewaele
18 Jul 2018

Stress less about project risks

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Adviso
14 Jun 2018

15 reasons not to work at Adviso

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Jean-François Renaud
06 Jun 2018

Tell us about your problems rather than your solutions

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Jean-François Renaud
08 Nov 2017

Blending innovation, a strong employment brand, and profitability

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Adviso
28 Aug 2017

Obsessing over the bottom line is killing your brand

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Jean-François Renaud
19 Apr 2017

Reinventing Facebook or Amazon for Quebec is a bad idea

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Jean-François Renaud
25 Jan 2017

The hidden face of programmatic media buys

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Jean-Michel Dubé
23 Jan 2017

Ad Exchange Industry Preview in New York: 2017 Programmatic Trends

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Jérôme Mongeau
10 Apr 2016

Your targeted ads can impact users' self-perception

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Thoma Daneau
27 Jun 2013

How to find an influencer Twitter user?

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Jean-François Renaud
05 Dec 2011

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Simon Lamarche
15 Jul 2008

Torrent411: the QuebecTorrent clone now open

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Jean-François Renaud
26 Mar 2006

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Jean-François Renaud
26 Mar 2006

Business philosophy: Google vs. Microsoft

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Simon Lamarche
15 May 2005

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

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Jean-François Renaud
04 May 2004

Automating Your Organization: A Few Pointers

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SEE MORE
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
14 Nov 2025

How artificial intelligence is transforming customer experience (CX)

  • Reading / 6 min.
  • Video
15 Sep 2025

With AI controlling Google Ads, what if marketers lose their expertise?

  • Reading / 2 min.
  • Video
11 Aug 2025

The era of AI and instant answers: How to reposition your brand to exist without clicks

  • Reading / 7 min.
  • Video
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

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  • Video
03 Feb 2025

AI agents: The future of productivity starts now

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  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

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  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

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  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

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  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

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  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

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  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

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SeriesPart 2
03 Mar 2020

The power of AI and CX, together

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04 Feb 2020

Why is AI essential to your future as a marketer?

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  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

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  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

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19 Aug 2017

Can artificial intelligence replace specialists?

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  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

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