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Forget Google Analytics: How To Send Web Traffic Sources To Your CRM

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If you have been in the lead generation business for a while, your CRM is probably your BFF and you count on it to convert more and more new customers. But not knowing all the marketing channels/touchpoints that lead new customers to enter your CRM can be a costly blindspot. Ideally, you want to be able to quantify how much each digital marketing channel contributed to customers converting and entering your CRM. And with a quick hack, you can send and store that information into your CRM directly when customers convert, and avoid the pain of cross-matching your CRM’s customer IDs or email addresses with your Analytics data (if everything is well tracked that is).

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The subscription box phenomenon: 7 key factors for success

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The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris. I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream… It was my monthly surprise. The experience made me want to write about the concept of these subscription boxes.

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How to Make Google Analytics Great Again by importing ExactTarget Data?

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With the rise of social media, it’s easy to dismiss Email as a has-been digital marketing medium because most of us spend so much time is spent on social apps. The reality is that Email still outperforms social media in terms of reach and ROI. If you have access to more than one Google Analytics, you have probably noticed that the email channel tends to convert better than other channels and at a cheaper cost. So if you use an enterprise marketing solution such as ExactTarget (renamed SalesForce Marketing Cloud in 2014) or Responsys (acquired by Oracle in 2013), it would be a good idea to integrate your Email campaigns data to your marketing analytics solution.

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Will 2017 finally be the year landing pages take off?

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Adviso Landing Pages Series - Introduction

2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if it was up to me it would be: 2017, the year of the landing page. Only 10% of Quebec companies are currently equipped with campaign-specific landing pages for their digital marketing campaigns. From that we can deduce that 90% of Quebec companies could significantly improve the performance of their marketing campaigns by working on their landing pages.

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The hidden face of programmatic media buys

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With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of understanding what makes up the cost, the context, the impact and the long-term value of these placements is critical for advertisers. Unfortunately, this isn’t currently the case.

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