We hear about it far less than we used to and yet, UGC campaigns are more important than ever. The benefits are huge, both for the advertiser and the consumer. Could instituting an initiative like this change everything for your company, becoming the unexpected force that makes you shine? Here are a few numbers, advantages, and conditions for succeeding with user generated content (UGC).
Don’t even talk to me about it being the new trend, OK? Online business has become the norm for many organizations. Some were born into the digital environment, others had to quickly adapt or even reinvent themselves. The latter are the ones I’m interested in for the purposes of this post. To contend with the challenges inherent in this high-speed business environment where the consumer rules, organizations need to get organized by creating the right internal structures. Setting up a digital structure capable of responding to your organization’s business needs in the best way possible is a huge challenge for a manager.
By looking at real messages and concrete examples of situations experienced by B2B companies, we were able to get an overview of the criteria that make a tool a good, or even an excellent choice, depending on what the B2B company wants to achieve: Lead generation and retention, development of existing accounts, e-commerce, etc.
“OK Google…” Who has never used their voice to do a search on their phone? With the emergence of voice assistants (Google Now on Android, Siri on iPhone, Cortana on Windows), voice search is trending more and more. ComScore estimates that by 2020, 200 million searches per month will be done this way. That’s more than half of all searches.
This explosion in voice search undoubtedly represents one of the biggest upheavals the search world has seen over the last few years. How can brands adapt to this change?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Internalising can have its positives, but working with an agency definitely has its advantages, which is why we’ve decided to do a thorough examination of the issue, to bring to light the advantages of both options.
Why would an executive leader want to internalize SEM, an important element of digital marketing?
Making a first impression on the future love of your life or even just your next boyfriend/girlfriend is a lot faster and easier today thanks to dating apps like Tinder. We’re far from the era of getting set up by your best friend, where you knew when and where you were meeting the person you were interested in, and made sure to be at the top of your game to make the best impression possible.
With Tinder, first impressions are often made in 1 or 2 seconds, and even that happens between two other sets of first impressions. Singles are in competition with each other, and the name of the game is to convince the user to slide their finger right with as much confidence as possible.
As a digital media analyst, I can’t help but draw parallels between Tinder and the most popular digital ad platforms. READ MORE
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargeted with the sole aim of getting you to eventually convert? The answer is probably far too often. This practice, which could be qualified as untamed remarketing, consists of exposing site visitors to ad banners as often as possible in order to re-insert them into the conversion process without any regards for exposure frequency or the feeling of intrusion that may occure. Essentially, we forget all about concepts like frequency, recency, and intrusion, and focus exclusively on conversion. However, there are several practices that allow advertisers to maximize conversion volume without creating the effect of intruding on the consumer. Here are three practical pieces of advice to help you increase the quality and relevancy of your remarketing tactics.
Of all the main areas of the web, analytics is one of the most misunderstood.
Among the most frequently cited misperceptions are the ideas that it’s a difficult and highly technical field in terms of both set-up and everyday use, that it incurs high costs but delivers few benefits, that it’s a field reserved for experts, since it requires an advanced skill level to be able to use it… All this contributes to people’s perception of the field as a burden rather than an opportunity.
However, the importance of data in decision-making models is exploding in a nearly exponential way. At the same time, analytics is currently experiencing unprecedented democratization and popularization, mainly thanks to the countless blogs on the Internet today. Analytics is an opportunity, both for your business to grow, and for you to stand out in the eyes of your director. Why deprive yourself or your business of the opportunity?
So, here are four reasons why you should step up and make an investment in analytics for your organization.