BLOG

Reinventing Facebook or Amazon for Quebec is a bad idea

by
   

Enter button with Flag of Quebec

It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to create a Quebec-based counterpart to Amazon.

He has the best of intentions, a strongly-felt passion for the health of Quebec’s economy and he’s right when he says that it wouldn’t actually cost the province all that much. But the problem isn’t financial. In my view, while his proposal generated hearty applause from members of the Retail Council of Quebec, real life is something else entirely. Here’s what I think the real challenges will be, in the two main industries most affected by these two proposals.

READ MORE

 

Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags

by
   

test utm2

Note: This analysis was done in French, using French themes and keywords. The images associated with this article are therefore available in French only.

Campaign variables, also known as UTM parameters, are one of the most widespread ways of measuring a campaign’s success. The principle is simple: by adding a few parameters to a URL, you can then precisely measure the performance of different elements of your campaigns by isolating them in Google Analytics or another reporting system. However, their apparent simplicity doesn’t mean you shouldn’t respect a few basic rules.

READ MORE

 

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

by
   

digital Transformation

Retailers face various challenges when they add an online sales channel to their strictly brick and mortar retail presence, such as building a transactional website, integrating it to their operational systems, and building their online marketing plan.

However, they encounter their biggest challenges when they begin to expect significant growth from the online channel, and begin to implement truly omnichannel strategies.

READ MORE

 

A look back at the 2017 Facebook Summit : Is the death of desktop imminent?

by
   

Image_Facebook_1200_x_628

On March 22nd 2017 in Toronto, specialists from across Canada came together for the annual Facebook Summit conference. Upon arrival, one noticeable improvement from previous years was that the conference was divided into two streams. The first was more general, while the second was broken out into specialties: finance, retail, automotive, etc. Personally, I attended the session on financial products.

The conference had a lot of takeaways, but if you had to boil it down to just one it would be this: desktop is dead, long live mobile!

READ MORE

 

Forget Google Analytics: How To Send Web Traffic Sources To Your CRM

by
   

silhouettes-616913_1280

If you have been in the lead generation business for a while, your CRM is probably your BFF and you count on it to convert more and more new customers. But not knowing all the marketing channels/touchpoints that lead new customers to enter your CRM can be a costly blindspot. Ideally, you want to be able to quantify how much each digital marketing channel contributed to customers converting and entering your CRM. And with a quick hack, you can send and store that information into your CRM directly when customers convert, and avoid the pain of cross-matching your CRM’s customer IDs or email addresses with your Analytics data (if everything is well tracked that is).

READ MORE

 

The subscription box phenomenon: 7 key factors for success

by
   

Boîtes abonnement

The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris. I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream… It was my monthly surprise. The experience made me want to write about the concept of these subscription boxes.

READ MORE

 

How to Make Google Analytics Great Again by importing ExactTarget Data?

by
   

ExactTarget_GA

With the rise of social media, it’s easy to dismiss Email as a has-been digital marketing medium because most of us spend so much time is spent on social apps. The reality is that Email still outperforms social media in terms of reach and ROI. If you have access to more than one Google Analytics, you have probably noticed that the email channel tends to convert better than other channels and at a cheaper cost. So if you use an enterprise marketing solution such as ExactTarget (renamed SalesForce Marketing Cloud in 2014) or Responsys (acquired by Oracle in 2013), it would be a good idea to integrate your Email campaigns data to your marketing analytics solution.

READ MORE

 

Previous
http://www.adviso.ca/en/?lang=en