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CASE STUDY

Air Canada

+200
Technology / media partner tags
-80 %
Reservations system data discrepancy / digital analytics
-50 %
Time required to activate a media/personalization partner

FIND OUT HOW WE DID IT

The Adviso team allowed us to use the full potential of Adobe Analytics in order to have the granularity and flexibility necessary to analyze a robust and complex data ecosystem.
Jeremy Thompson
Ecommerce, Insights & Analytics Manager
1

DEPLOYMENT OF THE ADOBE ANALYTICS CLOUD SOLUTION ON AIRCANADA.COM

Air Canada is Canada's largest airline and one of the top 20 airlines worldwide, carrying more than 38 million customers each year. When redesigning a new site in 2016, Air Canada turned to Adviso to ensure it increased the quantity and quality of data available in Adobe Analytics (formerly Omniture SiteCatalyst). To do this, Adviso took charge of the architecture, deployment and maintenance of the solution.

2

CHALLENGES RELATED TO THE PROJECT

“Single Page Application” environment making data collection more complex
Responsive website, displaying content differently
Large number of teams/departments using the read/write solution
Import of external data needed to get a complete view
Complex and high-availability technology environment
3

STRATEGIES DEPLOYED BY
ADVISO

Tagging architecture based on a dynamic nomenclature of the data layer (W3C Digital Data Layer)
Centralized work organization for markup to reduce errors and increase data quality
Alignment with business intelligence teams to integrate or export digital data
Alignment with other development teams to ensure high availability of Air Canada's online booking services
Organization of our teams to support the deployment at times of less traffic (night and weekend)
Training provided to marketing teams and partner agencies to maintain high quality measurement of marketing campaigns
Complete review of the current Analytics ecosystem and recommendation of an optimized roadmap including process, tech stack and human resources
Analysis of consumer behavior data and industry data to recommend adjustments in digital strategy (mobile prioritization, UX adjustment, optimization of media investments, etc.)

REACH THE NEXT LEVEL

1 888-598-1881

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