Case study

Aldo

Find out how we did it

The partnership with Adviso was key to navigate through the complexities that this type of project entails, and allowed company leaders to regain trust in digital data.

David Roy

Director, Digital Analytics & Performance

Centralizing data and migrating to Google Analytics 360

Aldo is an uncontested leader in the fashion industry with over 20 000 employees and several thousand stores around the world. In order to have a complete overview of its brands and channels, it turned to Adviso for the selection, implementation, and the adoption of advanced performance analysis technologies. Following a multi-platform analysis, Adviso finally recommended Google Analytics 360 (formerly Google Analytics Premium). Adviso then configured and deployed the platform with the necessary customizations to allow Aldo to take better decisions in its growth strategy.

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