CASE STUDY

National Bank

7
années de collaboration et de partenariat

FIND OUT HOW WE DID IT

A partner of the National Bank for more than six years, Adviso has been instrumental in helping us expand our web presence. From the outset, the Adviso team has been consistently thorough and always demonstrated the necessary flexibility to respond to our continually evolving needs.
Lise Hardy
Digital Marketing and Social Media Director, National Bank of Canada
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A PARTNER OF THE NATIONAL BANK FOR OVER SEVEN YEARS

With its multidisciplinary approach and performance-based culture, Adviso has been helping the National Bank grow its digital marketing activities for more than six years. Our digital marketing experts (media, search, social, usability, and analytics) work in close collaboration with internal teams at the Bank, to bring the tagline “Make your ideas a reality” to life in a digital form.
 
 
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CHALLENGES RELATED TO THE PROJECT

Position the brand in the highly competitive environment of financial products and services
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Build specific strategies that respond to the diversity of National Bank products, objectives, markets and audiences
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Maximize the use of data to optimize campaign performance
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Transform digital learning into business intelligence with added value for the entire organization
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Finding the right media balance between premium/programmatic and creativity/performance
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Participate in the digital transformation of a large organization
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STRATEGIES DEPLOYED BY
ADVISO

Participation in the advancement of digital marketing through training, the deployment of promising projects, etc.
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Plan, put online, optimize and analyze continuous (always on) and ad hoc digital campaigns
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Deployment of campaigns on all digital media (SEM, Display, social, video) and all devices (computer, tablet, mobile, etc.)
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Establishment of a digital intelligence environment to support the creation of content based on data analysis
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Complete overhaul of campaign strategy and structure to better meet user search intent
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Targeting by audience according to the different products and promotions
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Audit and recommendation of the digital ecosystem in terms of SEO and Web analytics
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