Case study

National Bank

7
years of collaboration and partnership

Find out how we did it

A partner of the National Bank for more than six years, Adviso has been instrumental in helping us expand our web presence. From the outset, the Adviso team has been consistently thorough and always demonstrated the necessary flexibility to respond to our continually evolving needs.
Lise Hardy
Digital Marketing and Social Media Director, National Bank of Canada

A partner of the National Bank for over seven years

With its multidisciplinary approach and performance-based culture, Adviso has been helping the National Bank grow its digital marketing activities for more than six years. Our digital marketing experts (media, search, social, usability, and analytics) work in close collaboration with internal teams at the Bank, to bring the tagline “Make your ideas a reality” to life in a digital form.

Challenges related to the project

Position the brand within the competitive financial products and services sector
Build specific strategies to speak to the National Bank’s diverse products, objectives, markets and audiences
Maximize the use of data to optimize campaign performance
Transform digital learnings into business intelligence that presents the value-added for the entire organization
Find the right media balance between premium/programmatic and creativity/performance
Participate in the digital transformation of a large organization

Strategies deployed by Adviso

Participate in advancing digital marketing through training, deployment of promising new projects, etc.
Planning, implementation, optimization, and analysis of always-on and one-off digital campaigns
Deployment of campaigns on all digital media platforms (SEM, display, social, video) and all devices (desktop, tablet, mobile, etc.)
Implementation of a digital monitoring environment to support the creation of content based on data analysis
Complete redesign of campaign strategy and structure in order to better respond to users’ search intentions
Audience targeting by product and promotion
Digital ecosystem audit and recommendations with regards to search and web analytics
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