Preoperative reservation generated by YoY digital media
+21 %
Leads from YoY digital media
+33 %
SEM conversion rate
FIND OUT HOW WE DID IT
With Adviso as our strategic partner we were able to increase our conversions online by capitalizing on advanced digital media strategies.
Jennifer Durocher
Director of Multi-Channel Marketing
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MOVING LASIK MD FORWARD USING ADVANCED DIGITAL MEDIA STRATEGIES
Adviso and LASIKMD have been working together since 2010 to bring the digital ambitions of the industry-leading laser eye surgery clinic to life. Initially mandated to do local SEO, then to implement programmatic ad technology and plan digital media buys, the strategic partnership quickly expanded. Adviso now works with LASIK MD and its subsidiaries on projects related to media, search, performance measurement and user experience. This solid partnership has given LASIK MD an edge over the market, and allowed it to significantly grow its key digital performance indicators, in addition to generating qualified leads for over 30 LASIK MD clinics across Canada.
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CHALLENGES RELATED TO THE PROJECT
Myths associated with the surgery are the biggest barriers to entry for this type of procedure
Communicate the right message in the media without sticking to the cold and medical tone of the field
Strong advertising restrictions for advertisers in the medical field
Increased dominance of contact lens and eyeglass retailers in the Canadian market
Single-use service where it is imperative to seduce and engage the customer at the right moment of his customer journey
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STRATEGIES DEPLOYED BY ADVISO
Support end-to-end funnel; not only performance, but also acquisition and engagement
Break down the barriers related to price, financing and fear by communicating the right message to the right person, at the right time in the customer journey in a storytelling approach
Contribute to developing a synergy between traditional and digital marketing in a multi-channel approach allowing the control of the different channels so that they do not live in silos
Use internal data to better target potential customers and collect, organize and deploy qualified audiences
Deploy technology platforms to determine the contribution of each medium throughout the customer journey and further analysis of attribution
Optimize media profitability by negotiating costs with major players in the publishing world, enabling a significant increase in impressions
