Case study
Lasik MD
+17 %
Pre-operation booking from digital media YoY
+21 %
Leads from digital media YoY
+33 %
SEM conversion rate
Find out how we did it
With Adviso as our strategic partner we were able to increase our conversions online by capitalizing on advanced digital media strategies.
Jennifer Durocher
Director of Multi-Channel Marketing
Moving LASIK MD forward using advanced digital media strategies
Challenges related to the project
The myths associated with this surgical procedure are the biggest barrier to entry for this type of surgery
Communicating the right message in media while avoiding the cold, clinical tone often used by the industry
Medical advertising is heavily regulated
Increased prevalence of contact lens and glasses retailers on the Canadian market
It’s a one-time service, so it’s imperative to attract and engage the client at the right time in their customer journey
Strategies deployed by Adviso
Take charge of the conversion funnel from end to end; not just performance, but also acquisition and engagement
Break through barriers related to cost, financing, and fear by communicating the right message to the right people at the right time in the customer journey, using a storytelling approach
Help develop synergy between traditional and digital marketing with a multi-channel approach that allows each channel to be managed cohesively, not in silos
Use internal data to better target potential customers and collect, organize and deploy qualified audiences
Deploy technological platforms that make it possible to determine the contribution of each media source throughout the customer journey, and provide a more in-depth attribution analysis
Optimize media profitability by negotiating costs with the major players in the publishing world, allowing for a significant increase in impressions
Lasik MD
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