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ROI no matter what the cost

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Business

Is “local” the fashionable new mainstay for brands?

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Business

Adaptability in times of chaos

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Business

Adaptability in times of chaos

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Business

COVID-19: current impacts and forecasts [Roundtable]

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Business

Law requiring explicit consent for data use in Quebec: All smoke and mirrors

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Tech

Programmatic Buying: The Honeymoon’s Over

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Business

Programmatic buying: the ride is over

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Tech

I Tested the Off-Facebook Activity Management Module

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Tech

The slippage of third-party audiences

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How-to

Digital marketing: what roles should be given to employees, agencies and robots?

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Business

The digital world in the news

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Tech

Artificial intelligence in marketing: Get ready for the trough of disillusionment

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Business

Market share is a bad KPI – Here’s why you should avoid it

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  • Reading / 8 min.
Business

Facebook: Portrait of a challenging year

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Series

Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists

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  • Reading / 7 min.
Series

Ctrl+A – Buying local in digital advertising [S02 E01]

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Business

Profitability, monetization and audiences: our analysis of the Netflix model

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Series

Interview with Nicolas Duval, SEO Strategist: Trusting an Imperfect Algorithm

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Tech

Orchestration of Digital Experiences: What I Retained From Adobe Summit 2019

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Series

Interview with Jérémie Lévi, user experience designer: UX beyond design

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  • Reading / 10 min.
Series

Interview with Kristel Salesse: Finding the balance between intuition and logic

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  • Reading / 11 min.
Business

Dollarama is getting into e-commerce. What does it mean?

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Series

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

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Business

Ctrl+A :Why change management is difficult? [S01 E05]

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Business

Ctrl+A: What value does innovation have today? [S01 E04]

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Business

Ctrl+A: What did Amazon understand more than others? [S01 E03]

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Business

Ctrl+A: Content marketing isn't advertising? [S01 E02]

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How-to

Stress less about project risks

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Tech

Stress less about project risks

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Business

15 reasons not to work at Adviso

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Business

Tell us about your problems rather than your solutions

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Business

Blending innovation, a strong employment brand, and profitability

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Business

Obsessing over the bottom line is killing your brand

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  • Reading / 5 min.
Business

Reinventing Facebook or Amazon for Quebec is a bad idea

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Tech

The hidden face of programmatic media buys

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Tech

Ad Exchange Industry Preview in New York: 2017 Programmatic Trends

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Tech

Your targeted ads can impact users' self-perception

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Business

How to find an influencer Twitter user?

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Business

How technology is influencing consumption in 2012 | Infopress Conference

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Tech

Torrent411: the QuebecTorrent clone now open

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Business

Philosophie d’entreprise : Google vs Microsoft

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Business

Business philosophy: Google vs. Microsoft

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Tech

Behavioural Marketing: Advertising that Puts a Smile on Everyone’s Faces

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Business

Automating Your Organization: A Few Pointers

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Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

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