Customer Data Platforms (CDP)
Why use a customer data platform (CDP)?
Customer Data Platforms (CDP) allow you to simplify and standardize the collection of data from your users across different platforms (web and mobile).
Integrating different platforms for data collection and activation can be a difficult task. A Customer Data Platform (CDP) facilitates the integration of more than 200 providers of data measurement and activation solutions (Google Marketing Platform, Facebook, Amazon). It allows you to collect data across multiple platforms (web, mobile, server) without having to worry about maintaining all those integrations. A CDP is designed to make it easier to activate audiences.