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Recent Innovation posts

Tech

GTM Server Side: Could this be a Customer Data Platform?

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  • Reading / 3 min.
How-to

What is Design Thinking?

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  • Reading / 5 min.
Tech

How Many ($) Millions Are Hiding Under Your Marketing Data?

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  • Reading / 10 min.
Business

What will the next 5 years look like for Facebook?

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  • Reading / 3 min.
Tech

3 MarTech trends to watch in 2020

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  • Reading / 4 min.
Tech

An Omnichannel Approach to Marketing AI

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  • Reading / 11 min.
Tech

Augmented Analytics: accelerate your time to digital insights activation

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  • Reading / 4 min.
Tech

Augmented Analytics: accelerate your time to digital insights activation

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  • Reading / 4 min.
How-to

Building a UX strategy: as easy as playing with LEGO

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  • Reading / 6 min.
Tech

Artificial intelligence in marketing: Get ready for the trough of disillusionment

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  • Reading / 7 min.
Tech

Personalization: As Simple As a Visit To The Barbershop?

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  • Reading / 7 min.
Business

Market share is a bad KPI – Here’s why you should avoid it

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  • Reading / 8 min.
Tech

CDPs, powerful data orchestration tools [Infographic]

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  • Reading / 1 min.
Tech

How to create an effective marketing stack?

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  • Reading / 6 min.
Business

The transformation of the value chain into 10 statements

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  • Reading / 3 min.
How-to

Data science: Google Analytics and R programming

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  • Reading / 12 min.
Business

[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures

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  • Reading / 1 min.
How-to

Collaborative workshop template: Take stock of your strategic positioning

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  • Reading / 4 min.
Business

The impact of artificial intelligence start-ups

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  • Reading / 6 min.
Business

Quebec businesses share predictions on the future of digital

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  • Reading / 4 min.
Tech

A Brand Analytics Toolkit for the Data-Driven CMO

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  • Reading / 13 min.
How-to

A Brand Analytics Toolkit for the Data-Driven CMO

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  • Reading / 13 min.
Series

Can artificial intelligence replace specialists?

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  • Reading / 4 min.
How-to

SEO: Adapting to new trends or slowly disappearing from the web

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  • Reading / 13 min.
Series

How to bid with maximum efficacity : the Go Play In Traffic method

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  • Reading / 7 min.
Series

How to bet with maximum efficiency: the Go Play in Traffic method

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  • Reading / 7 min.
Series

Historic Quality Score: how to build a business case like a pro with the Adviso method

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  • Reading / 2 min.
Series

Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns

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  • Reading / 8 min.
Business

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

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  • Reading / 5 min.
Tech

What if 2017 was the year of voice search?

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  • Reading / 4 min.
Tech

How to Bring Google Analytics Back to Its Best with ExactTarget Data Import

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  • Reading / 7 min.
Tech

How to Make Google Analytics Great Again by importing ExactTarget Data?

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  • Reading / 7 min.
Tech

Hey Siri, how can search marketing adapt to voice search?

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  • Reading / 4 min.
Tech

Snapchat reveals a solid approach to attacking the ad market

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  • Reading / 6 min.
Tech

Disappearance of right-wing Google Adwords ads: the impacts

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  • Reading / 6 min.
Tech

Content blocking is the best thing that could have happened to digital marketing

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  • Reading / 9 min.
Tech

5 reasons to consider live video for your social media campaigns

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  • Reading / 5 min.
Tech

5 reasons to consider live video for your social media campaigns

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  • Reading / 5 min.
Tech

Facebook Instant Article: the novelty that is changing the face of the Web

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  • Reading / 5 min.
Tech

Facebook Instant Article: the new format that’s changing the face of the web

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  • Reading / 5 min.
Tech

Why Your Company Will Need a DMP in the Next 3 Years

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  • Reading / 9 min.
Tech

Google Analytics Summit 2014: What's New?

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  • Reading / 8 min.
Tech

When flat design harms ergonomics

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  • Reading / 6 min.
Tech

GOV.UK, the most inspiring e-government on the planet. Here's why.

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  • Reading / 7 min.
Tech

Using Reddit for marketing purposes: good luck!

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  • Reading / 4 min.
Business

La Presse+: First impressions from the field

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  • Reading / 6 min.
Business

La Presse+ : Premières impressions recueillies sur le terrain

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  • Reading / 6 min.
How-to

4 Apps to Meet Web Development Challenges: GatherContent, TypeCast, GitHub, and Sprintly

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  • Reading / 5 min.
Tech

GitHub and the public sector: a promising mix

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  • Reading / 3 min.
Business

Montreal Group Buying Study: Factors Influencing Buying

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  • Reading / 5 min.
Tech

3 points for successfully integrating QR codes into your marketing strategy

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  • Reading / 4 min.
Business

Innovation at Adviso

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  • Reading / 5 min.
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