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How-To

Smart tools, smarter you
How-to
Nathalie Tremblay
06 Dec 2021

Email marketing, the essential part of marketing mix

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Nicolas Villeneuve
01 Nov 2021

Expect a historic holiday season in 2021

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Anaïs Boisvert
01 Nov 2021

The holiday season is a great time for discovering brands

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Moulaye Traore
01 Nov 2021

Marketing transformation: the importance of culture, leadership and talent

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Nicolas Villeneuve
01 Nov 2021

A historic holiday season to be expected in 2021

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Anaïs Boisvert
01 Nov 2021

The holidays: a good time for brand discovery

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Guillaume Corbeil-Archambault
07 Sep 2021

Are you doing digital because you have to?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Edouard Reinach
07 Sep 2021

Evolving your company culture to achieve enduring digital transformation

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Nathalie Tremblay
07 Sep 2021

4 Pillars of a Customer Experience (CX) Culture

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Guillaume Corbeil-Archambault
07 Sep 2021

Do you do digital to do digital?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Maxime Philippon
07 Sep 2021

Marketing automation in a labour shortage

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 7 min.
How-to
Nathalie Tremblay
02 Aug 2021

The human element and UX: Inseparable issues in CX

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Francis Devoy
02 Aug 2021

When awareness goes hand-in-hand with media performance

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Nathalie Tremblay
02 Aug 2021

The human factor and UX: two inseparable in CX

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Roger Kamena
06 Jul 2021

What is the effect of the Google announcement to end third-party cookies by 2023?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Jean-Christophe Mauss
05 Jul 2021

Are you throwing your investments in digital video for awareness out the window?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
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Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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