How-To

Smart tools, smarter you
How-to

Using Consumer Insights for personalization

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  • TECHNICAL LEVEL / 6 min.
How-to

SEO as a strategic lever for the customer journey

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  • TECHNICAL LEVEL / 5 min.
How-to

Evolving your media practice in a privacy-centric marketing context

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  • TECHNICAL LEVEL / 4 min.
How-to

Back to the future: Performance measurement for privacy-centric marketing

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  • TECHNICAL LEVEL / 3 min.
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Holidays 2023: Flexibility leads to success in a constantly shifting landscape

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  • TECHNICAL LEVEL / 4 min.
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The Impact of SEO in a Data Loss Context

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  • TECHNICAL LEVEL / 4 min.
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6 reasons you should connect your SEO data to a data warehouse

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  • TECHNICAL LEVEL / 5 min.
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Whitepaper: Improving customer retention through sustainable audiences

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Meta announces the evolution of its Aggregated Event Measurement protocol

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  • TECHNICAL LEVEL / 1 min.
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4 initiatives to integrate into your 2024 Marketing Plans!

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  • TECHNICAL LEVEL / 2 min.
How-to

The ultimate guide to customer loyalty through user research

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  • TECHNICAL LEVEL / 12 min.
How-to

Choosing the right formats: The key to a successful content strategy

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  • TECHNICAL LEVEL / 7 min.
How-to

Why are loyalty programs increasingly relevant and profitable?

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  • TECHNICAL LEVEL / 4 min.
How-to

E-merchandising: How to showcase your products to increase sales

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  • TECHNICAL LEVEL / 3 min.
How-to

The 5 keys to establishing a culture of experimentation at your company

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  • TECHNICAL LEVEL / 6 min.
How-to

Investing in loyalty during a period of inflation

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  • TECHNICAL LEVEL / 7 min.
Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

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