fr
fr

How-To

Smart tools, smarter you
How-to
Noémie Clavet
01 Nov 2023

Using Consumer Insights for personalization

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Tyffanie Le Roux Ribezzo
01 Nov 2023

SEO as a strategic lever for the customer journey

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Caroline Leprince
11 Oct 2023

Evolving your media practice in a privacy-centric marketing context

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Victor Meyer
06 Sep 2023

Back to the future: Performance measurement for privacy-centric marketing

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Francis Devoy
06 Sep 2023

Holidays 2023: Flexibility leads to success in a constantly shifting landscape

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Fabian Neuville
06 Sep 2023

The Impact of SEO in a Data Loss Context

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Nicolas Madore
07 Aug 2023

6 reasons you should connect your SEO data to a data warehouse

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Maxime Philippon
18 Jul 2023

Whitepaper: Improving customer retention through sustainable audiences

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / min.
How-to
Anaïs Boisvert
04 Jul 2023

Meta announces the evolution of its Aggregated Event Measurement protocol

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
How-to
Moulaye Traore
04 Jul 2023

4 initiatives to integrate into your 2024 Marketing Plans!

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to
Alexandre Gardé
26 May 2023

The ultimate guide to customer loyalty through user research

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 12 min.
How-to
Sabrina Fontaine
26 May 2023

Choosing the right formats: The key to a successful content strategy

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 7 min.
How-to
Hans Laroche
03 Apr 2023

Why are loyalty programs increasingly relevant and profitable?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Camille Radzioch
07 Feb 2023

E-merchandising: How to showcase your products to increase sales

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Roger Kamena
07 Feb 2023

The 5 keys to establishing a culture of experimentation at your company

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Hans Laroche
10 Jan 2023

Investing in loyalty during a period of inflation

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 7 min.
❮
1 2 3 4 5
... 13 ❯
Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
Subscribe
GET YOUR MONTHLY DOSE OF THE BEST OF DIGITAL STRATEGY.

Explore

Business

Beyond digital

How-To

Smart tools, smarter you

Cookie Apocalypse

Tech

Geek Out

Webinar

Series

Dig deeper

REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 All rights reserved - Adviso 2025