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How-To

Smart tools, smarter you
How-to
Jean-Christophe Mauss
05 Jul 2021

Are you throwing your investments in digital video for awareness out the window?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Meryem Abou El Bal
03 May 2021

Plan your media strategy when redesigning your website

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Adviso
05 Apr 2021

How organizational culture can influence project management

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Alexandre Gardé
05 Apr 2021

Revamp your site or optimize your conversion rate?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Aurélie Bailliache
25 Feb 2021

Why the performance indicators you use will become unreliable

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Aurélie Bailliache
25 Feb 2021

Why the performance indicators you’re using will become less reliable

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Olivier Houle
25 Feb 2021

The impact of cookie apocalypse on digital media

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 12 min.
How-to
Nicolas Duval
25 Feb 2021

The death of third-party cookies and its repercussions on content and customer experience

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Johan Bravo
01 Feb 2021

The ultimate guide to a successful website redesign

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 9 min.
How-to
Aurélie Bailliache
30 Nov 2020

How to ensure a successful transition toward Google Analytics 4?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Alexandre Gardé
30 Nov 2020

Improve your digital performance with A/B testing

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Johan Bravo
30 Oct 2020

The evolution of e-commerce: putting the customer at the heart of your strategy

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 8 min.
How-to
Edouard Reinach
30 Oct 2020

What do you do when you don’t know what to do ?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Edouard Reinach
05 Oct 2020

Taking the first steps towards digital optimization

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Nicolas Duval
05 Oct 2020

12 tips to improve the performance of your WordPress site

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Édouard Bourque-Trudeau
05 Oct 2020

The first steps of numerical optimization

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
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Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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