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How-To

Smart tools, smarter you
How-to
Camille Radzioch
09 Jan 2023

How to drive sales for your online business with e-merchandising

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Sabrina Fontaine
05 Dec 2022

How to (easily) integrate TikTok into your marketing strategy

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Nicolas Villeneuve
31 Oct 2022

Holiday Guide 2022: Are you ready?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 11 min.
How-to
Lola Grumbach
31 Oct 2022

How to measure your company’s visibility using backlinks

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Roxanne Synette
18 Oct 2022

E-A-T & SEO: How does Google evaluate the quality of your content

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Nicolas Villeneuve
03 Oct 2022

Ad accounts: beware of phishing!

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Camille Radzioch
06 Sep 2022

Five good reasons for adopting a continuous optimization program

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Roxanne Synette
04 Jul 2022

E-A-T & SEO: How does Google evaluate the quality of your content

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Maxime Philippon
02 May 2022

Improve customer retention with data and segmentation

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Maxime Philippon
02 May 2022

Improve customer retention through data and segmentation

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Axel Queffeulou
31 Jan 2022

Earn the consent and trust of your users

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Axel Queffeulou
31 Jan 2022

Earn the consent and trust of your users

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Alix Boivin
28 Jan 2022

The unforeseeable, rapid evolution of media : An unprecedented strategic challenge

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Nathalie Tremblay
28 Jan 2022

Optimization culture : Doing more with less

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Francis Devoy
04 Jan 2022

The new 360: Achieving better synergy between online and offline media

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Nathalie Tremblay
04 Jan 2022

What will the digital customer experience landscape look like in 2022?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
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Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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