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How-To

Smart tools, smarter you
How-to
Edouard Reinach
05 Oct 2020

Taking the first steps towards digital optimization

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Nicolas Duval
05 Oct 2020

12 tips to improve the performance of your WordPress site

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Édouard Bourque-Trudeau
05 Oct 2020

The first steps of numerical optimization

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Roxanne Synette
04 Sep 2020

Taking your content strategy out of quarantine: where to begin?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Meryem Abou El Bal
04 Sep 2020

What is Design Thinking?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Mohammed Mekouar
03 Aug 2020

Google Data Studio: Creating a clear, precise dashboard

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Jean-Christophe Mauss
03 Aug 2020

Receptivity: the new programmatic performance lever

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Jean-Christophe Mauss
03 Aug 2020

Adapting your digital media strategy to the new realities of consumers

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Mohammed Mekouar
03 Aug 2020

Google Data Studio: Create a Clear and Accurate Dashboard

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Cédric Lequenne
03 Aug 2020

How to use the new Google Analytics

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Jean-Christophe Mauss
02 Jul 2020

Facebook Creative Hub

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Morgane Loffroy
29 Jun 2020

8 tips to make your brand content shine

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 10 min.
How-to
Sébastien Neveu
29 Jun 2020

What is ABM and why B2B companies could benefit from it?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 7 min.
How-to
Catherine Gratton-Gagné
01 Jun 2020

Planning content around search trends

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Catherine Gratton-Gagné
01 Jun 2020

Plan content based on search trends

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to
Roxanne Synette
01 Jun 2020

Adapting your keyword research to UX for a website redesign

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
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Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
14 Nov 2025

How artificial intelligence is transforming customer experience (CX)

  • Reading / 6 min.
  • Video
15 Sep 2025

With AI controlling Google Ads, what if marketers lose their expertise?

  • Reading / 2 min.
  • Video
11 Aug 2025

The era of AI and instant answers: How to reposition your brand to exist without clicks

  • Reading / 7 min.
  • Video
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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