How-To

Smart tools, smarter you
How-to

Data science: Google Analytics and R programming

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 7 min.
How-to

Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

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  • TECHNICAL LEVEL / 2 min.
How-to

Building a single customer view is essential. Here’s why and how.

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  • TECHNICAL LEVEL / 6 min.
How-to

Collaborative workshop template: Take stock of your strategic positioning

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  • TECHNICAL LEVEL / 3 min.
How-to

#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to

A Brand Analytics Toolkit for the Data-Driven CMO

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 9 min.
How-to

Stress less about project risks

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to

Guide to Writing SEM Ad Copy [AdWords]

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  • TECHNICAL LEVEL / 6 min.
How-to

#LifeHack: Avoiding data sampling in campaigns

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to

#LifeHack: Why and how to avoid sampling in your campaign data

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to

5 simple tricks to create performing Facebook ads

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  • TECHNICAL LEVEL / 3 min.
How-to

On which devices do your users convert?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to

What’s the value of your Facebook posts for your conversions?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
How-to

Getting started with Facebook Analytics & its omni-channel solution

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to

Learn how to use content to improve the performance of your campaigns

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to

How to use your content to improve the performance of your campaigns?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

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