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How-To

Smart tools, smarter you
How-to
Gwendolyn Ung
19 Jun 2019

Whose job is lead generation, sales or marketing?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 7 min.
How-to
Moulaye Traore
29 May 2019

How to turn your data into actionable insights [Framework]

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Moulaye Traore
29 May 2019

Turning data into actionable insights [Framework]

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Louis-Philippe Mathieu
21 Mar 2019

Data science: Google Analytics and R programming

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 7 min.
How-to
Yann Kerveant
05 Mar 2019

Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to
Louis-Philippe Mathieu
20 Feb 2019

Building a single customer view is essential. Here’s why and how.

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Marie Nicollet
19 Dec 2018

Collaborative workshop template: Take stock of your strategic positioning

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Jean-Christophe Mauss
31 Oct 2018

#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 9 min.
How-to
Marion Dewaele
18 Jul 2018

Stress less about project risks

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Nicolas Villeneuve
01 Jun 2018

Guide to Writing SEM Ad Copy [AdWords]

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 6 min.
How-to
Yann Kerveant
28 May 2018

#LifeHack: Avoiding data sampling in campaigns

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Yann Kerveant
28 May 2018

#LifeHack: Why and how to avoid sampling in your campaign data

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Annabel Dufour-Brown
04 May 2018

5 simple tricks to create performing Facebook ads

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Yannick Proulx
26 Apr 2018

On which devices do your users convert?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to
Yannick Proulx
19 Apr 2018

What’s the value of your Facebook posts for your conversions?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
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Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
14 Nov 2025

How artificial intelligence is transforming customer experience (CX)

  • Reading / 6 min.
  • Video
15 Sep 2025

With AI controlling Google Ads, what if marketers lose their expertise?

  • Reading / 2 min.
  • Video
11 Aug 2025

The era of AI and instant answers: How to reposition your brand to exist without clicks

  • Reading / 7 min.
  • Video
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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