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How-To

Smart tools, smarter you
How-to
Yann Kerveant
16 Jan 2017

How to protect your Google Analytics account from spam in language settings

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
How-to
Simon Éthier
28 Nov 2016

Guide: 50+ questions to prepare your marketing automation strategy

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Yannick Proulx
21 Oct 2016

Quick guide to Facebook Blueprint certification

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to
Renaud Miniaou
26 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 7 min.
How-to
Elsa Badinier
22 Jun 2016

5 steps guide to run a mobile app install campaign on Google AdWords

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Matthieu Casanova
20 Apr 2016

[Video] The essential tools to find powerful content ideas

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
How-to
Christèle Simeoni
10 Dec 2015

[Infographie] Médias sociaux : en 2016, maximisez l’engagement!

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
How-to
Francis Devoy
04 Aug 2015

2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 4 min.
How-to
Catherine Gratton-Gagné
12 Jul 2015

What you need to know about Instagram’s new ad formats

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Adviso
06 Jul 2015

5 reasons to buy your brand’s keywords on Google

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Catherine Gratton-Gagné
25 May 2015

Snapchat 101 : Comment votre entreprise peut en tirer profit

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 3 min.
How-to
Fares Aldik
20 Apr 2015

How to use Google Analytics Premium’s BigQuery?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to
Senior Advisor
20 Apr 2015

How to use BigQuery from Google Analytics Premium?

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to
Loïc Karinda
13 Nov 2014

The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 5 min.
How-to
Nicolas Villeneuve
07 Oct 2014

101 Survival Guide to Updating Google Location Extensions

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 2 min.
How-to
Mialy Andriamandroso
05 Aug 2014

How to detect Google Analytics or Universal Analytics

  • TECHNICAL LEVEL
  • TECHNICAL LEVEL / 1 min.
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Séries

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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