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Noémie Clavet
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • TECHNICAL LEVEL
  • Reading / 4 min.
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Recent Innovation posts

Tech
Noémie Clavet
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Moulaye Traore
03 Feb 2025

AI agents: The future of productivity starts now

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Fabio Vanden-Broeck
04 Sep 2020

GTM Server Side: Could this be a Customer Data Platform?

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to
Meryem Abou El Bal
04 Sep 2020

What is Design Thinking?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Roger Kamena
04 May 2020

How Many ($) Millions Are Hiding Under Your Marketing Data?

  • TECHNICAL LEVEL
  • Reading / 10 min.
Business
Jonathan Lemay
07 Jan 2020

What will the next 5 years look like for Facebook?

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech
Louis-Philippe Mathieu
07 Jan 2020

3 MarTech trends to watch in 2020

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  • Reading / 4 min.
Tech
Roger Kamena
07 Jan 2020

An Omnichannel Approach to Marketing AI

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  • Reading / 11 min.
Tech
Moulaye Traore
06 Jan 2020

Augmented Analytics: accelerate your time to digital insights activation

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Moulaye Traore
06 Jan 2020

Augmented Analytics: accelerate your time to digital insights activation

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  • Reading / 4 min.
How-to
Jérémie Lévi
02 Dec 2019

Building a UX strategy: as easy as playing with LEGO

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Jean-François Renaud
23 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Édouard Bourque-Trudeau
17 Jul 2019

Personalization: As Simple As a Visit To The Barbershop?

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business
Simon Éthier
09 Jul 2019

Market share is a bad KPI – Here’s why you should avoid it

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Louis-Philippe Mathieu
13 May 2019

CDPs, powerful data orchestration tools [Infographic]

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Louis-Philippe Mathieu
08 May 2019

How to create an effective marketing stack?

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Marie Nicollet
24 Apr 2019

The transformation of the value chain into 10 statements

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  • Reading / 3 min.
How-to
Louis-Philippe Mathieu
21 Mar 2019

Data science: Google Analytics and R programming

  • TECHNICAL LEVEL
  • Reading / 12 min.
Business
Marie Nicollet
30 Jan 2019

[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures

  • TECHNICAL LEVEL
  • Reading / 1 min.
How-to
Marie Nicollet
19 Dec 2018

Collaborative workshop template: Take stock of your strategic positioning

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Charbel Farah
13 Dec 2018

The impact of artificial intelligence start-ups

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Charles Delannoy
29 Aug 2018

Quebec businesses share predictions on the future of digital

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  • Reading / 4 min.
Tech
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

  • TECHNICAL LEVEL
  • Reading / 13 min.
How-to
Roger Kamena
25 Jul 2018

A Brand Analytics Toolkit for the Data-Driven CMO

  • TECHNICAL LEVEL
  • Reading / 13 min.
Series
Pascal-Philippe Bergeron
18 Aug 2017

Can artificial intelligence replace specialists?

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Pierre-Olivier Boucher
15 Aug 2017

SEO: Adapting to new trends or slowly disappearing from the web

  • TECHNICAL LEVEL
  • Reading / 13 min.
Series
Pascal-Philippe Bergeron
27 Jul 2017

How to bid with maximum efficacity : the Go Play In Traffic method

  • TECHNICAL LEVEL
  • Reading / 7 min.
Series
Pascal-Philippe Bergeron
27 Jul 2017

How to bet with maximum efficiency: the Go Play in Traffic method

  • TECHNICAL LEVEL
  • Reading / 7 min.
Series
Pascal-Philippe Bergeron
20 Jul 2017

Historic Quality Score: how to build a business case like a pro with the Adviso method

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  • Reading / 2 min.
Series
Pascal-Philippe Bergeron
13 Jul 2017

Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business
Simon Éthier
04 Apr 2017

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Sébastien Mayoux
21 Feb 2017

What if 2017 was the year of voice search?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Loïc Karinda
15 Feb 2017

How to Bring Google Analytics Back to Its Best with ExactTarget Data Import

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Loïc Karinda
14 Feb 2017

How to Make Google Analytics Great Again by importing ExactTarget Data?

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Sébastien Mayoux
15 Nov 2016

Hey Siri, how can search marketing adapt to voice search?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Catherine Gratton-Gagné
16 Jun 2016

Snapchat reveals a solid approach to attacking the ad market

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Nicolas Villeneuve
28 Feb 2016

Disappearance of right-wing Google Adwords ads: the impacts

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Adviso
23 Nov 2015

Content blocking is the best thing that could have happened to digital marketing

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech
Marie-Claude Lepage
18 Aug 2015

5 reasons to consider live video for your social media campaigns

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  • Reading / 5 min.
Tech
Marie-Claude Lepage
18 Aug 2015

5 reasons to consider live video for your social media campaigns

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  • Reading / 5 min.
Tech
Adviso
14 May 2015

Facebook Instant Article: the novelty that is changing the face of the Web

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  • Reading / 5 min.
Tech
Adviso
14 May 2015

Facebook Instant Article: the new format that’s changing the face of the web

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Roger Kamena
05 May 2015

Why Your Company Will Need a DMP in the Next 3 Years

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech
Loïc Karinda
02 Jun 2014

Google Analytics Summit 2014: What's New?

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Adviso
27 Nov 2013

When flat design harms ergonomics

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech
Adviso
24 Oct 2013

GOV.UK, the most inspiring e-government on the planet. Here's why.

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Thoma Daneau
24 Jul 2013

Using Reddit for marketing purposes: good luck!

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Gabrielle Provost
19 Apr 2013

La Presse+: First impressions from the field

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Gabrielle Provost
18 Apr 2013

La Presse+ : Premières impressions recueillies sur le terrain

  • TECHNICAL LEVEL
  • Reading / 6 min.
How-to
Adviso
06 Mar 2013

4 Apps to Meet Web Development Challenges: GatherContent, TypeCast, GitHub, and Sprintly

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Adviso
21 Feb 2013

GitHub and the public sector: a promising mix

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Adviso
12 Apr 2011

Montreal Group Buying Study: Factors Influencing Buying

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Thoma Daneau
19 Feb 2011

3 points for successfully integrating QR codes into your marketing strategy

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Adviso
11 Jan 2009

Innovation at Adviso

  • TECHNICAL LEVEL
  • Reading / 5 min.
SEE MORE
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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