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Stéphane Hamelin
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Your next step: Adobe Customer Journey Analytics

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25 Feb 2021

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4 Big Reasons to Activate Google Analytics 4 Before 2022

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Cookie Apocalypse
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01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

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Roger Kamena
11 Jan 2021

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Roger Kamena
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Why You Should Export Your Google Analytics 4 Data to BigQuery

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How to ensure a successful transition toward Google Analytics 4?

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Moulaye Traore
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Roger Kamena
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The Difference Between Data Warehouses and Data Lakes

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What is a Data Lake? (Data Lake)

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Roger Kamena
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SEE MORE
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
14 Nov 2025

How artificial intelligence is transforming customer experience (CX)

  • Reading / 6 min.
  • Video
15 Sep 2025

With AI controlling Google Ads, what if marketers lose their expertise?

  • Reading / 2 min.
  • Video
11 Aug 2025

The era of AI and instant answers: How to reposition your brand to exist without clicks

  • Reading / 7 min.
  • Video
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

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  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

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  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

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  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

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  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

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31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

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SeriesPart 2
03 Mar 2020

The power of AI and CX, together

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  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

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08 Jan 2020

An Omnichannel Approach to Marketing AI

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07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

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24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

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19 Aug 2017

Can artificial intelligence replace specialists?

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27 Sep 2016

5 things marketers don’t know about machine learning, but should!

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