Tech

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Recent Data Science & AI Marketing posts

Tech

Test bench: UX and CX research driven by artificial intelligence (AI)

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

AI agents: The future of productivity starts now

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  • Reading / 8 min.
Tech

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

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  • Reading / 7 min.
How-to

Generative AI: An opportunity to modernize your data strategy

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  • Reading / 9 min.
Tech

The engagement system: A critical tool for achieving relationship marketing success

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  • Reading / 6 min.
Business

Insight — a tool for strategic decision-making

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  • Reading / 10 min.
Tech

Why is customer satisfaction essential to loyalty?

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  • Reading / 5 min.
Tech

Data, the beating heart of relationship marketing

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  • Reading / 7 min.
Cookie Apocalypse

Why the performance indicators you use will become unreliable

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  • Reading / 7 min.
How-to

Why the performance indicators you use will become unreliable

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  • Reading / 7 min.
How-to

Why the performance indicators you’re using will become less reliable

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  • Reading / 6 min.
Series

4 Big Reasons to Activate Google Analytics 4 Before 2022

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  • Reading / 5 min.
Cookie Apocalypse

4 Big Reasons to Activate Google Analytics 4 Before 2022

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  • Reading / 5 min.
Tech

Why export your Google Analytics 4 data to BigQuery

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  • Reading / 7 min.
Tech

Why You Should Export Your Google Analytics 4 Data to BigQuery

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  • Reading / 7 min.
How-to

How to ensure a successful transition toward Google Analytics 4?

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  • Reading / 5 min.
Business

Accelerate the adoption of artificial intelligence to support business growth

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  • Reading / 4 min.
Tech

How to improve business performance by combining business and marketing intelligence in your data warehouse

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  • Reading / 6 min.
Tech

The Difference Between Data Warehouses and Data Lakes

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  • Reading / 6 min.
Tech

What is a Data Lake? (Data Lake)

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  • Reading / 16 min.
Tech

What is a Data Lake: A Deep Dive Explanation

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  • Reading / 15 min.
Tech

AI and CX: powerful allies for more effective marketing

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  • Reading / 5 min.
Tech

Google Ads: new decade, new structure

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  • Reading / 9 min.
Business

Law requiring explicit consent for data use in Quebec: All smoke and mirrors

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  • Reading / 5 min.
Tech

Why is AI essential to your future as a marketer?

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  • Reading / 6 min.
Tech

The slippage of third-party audiences

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  • Reading / 9 min.
Tech

The problem with third-party audiences

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  • Reading / 8 min.
Tech

The Countdown to the Cookie Apocalypse Is Officially On

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  • Reading / 10 min.
Tech

Is it possible to predict a page’s Google ranking?

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  • Reading / 5 min.
Tech

Data at the service of marketing automation

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  • Reading / 5 min.
Tech

Big data and business intelligence, some ideas that rhyme with ROI

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  • Reading / 3 min.
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

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