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Tech

Will Search GPT replace Google? What you should do to stay on top of the situation

  • TECHNICAL LEVEL
  • Reading / 6 min.
How-to

Accessibility in email marketing: Principles and best practices for effective communication with all of your customers

  • TECHNICAL LEVEL
  • Reading / 15 min.
How-to

Holidays 2023: Flexibility leads to success in a constantly shifting landscape

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to

6 reasons you should connect your SEO data to a data warehouse

  • TECHNICAL LEVEL
  • Reading / 8 min.
How-to

Meta announces the evolution of its Aggregated Event Measurement protocol

  • TECHNICAL LEVEL
  • Reading / 2 min.
How-to

4 initiatives to integrate into your 2024 Marketing Plans!

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to

Choosing the right formats: The key to a successful content strategy

  • TECHNICAL LEVEL
  • Reading / 16 min.
How-to

What is Design Thinking?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business

COVID-19: current impacts and forecasts [Roundtable]

  • TECHNICAL LEVEL
  • Reading / 11 min.
How-to

TikTok: what opportunities for brands?

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to

How to join Generation Z without falling into clichés

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech

Putting people before technology. A look back at the Amsterdam The Next Web conference.

  • TECHNICAL LEVEL
  • Reading / 4 min.
Series

Interview with Sébastien Neveu : 5 inbound trends to watch in 2019

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech

How does your brand image play online? Interview with Jonathan Lemay, Practice Lead, Brand and Content

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business

Ctrl+A: Content marketing isn't advertising? [S01 E02]

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business

7 symptoms of a business in need of a content strategy

  • TECHNICAL LEVEL
  • Reading / 8 min.
How-to

How to use your content to improve the performance of your campaigns?

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech

UGC campaigns 5 years later: real advantages and conditions for success

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business

Outstanding Results for Arctic Gardens’ Blog

  • TECHNICAL LEVEL
  • Reading / 9 min.
Tech

Outstanding Results for Arctic Gardens’ Blog

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech

Create & Co – Creativity & innovation at the heart of influencer marketing

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech

Google Adwords: when innovation brings in US$60 billion per year

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to

The perfect recipe for a successful blog post

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to

Posting interesting content on social media: how to find inspiration

  • TECHNICAL LEVEL
  • Reading / 3 min.
Tech

The 5 main performance indicators for a content site or a blog (2 of 2)

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business

The highest paying content on the web

  • TECHNICAL LEVEL
  • Reading / 2 min.
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

14 Nov 2025

How artificial intelligence is transforming customer experience (CX)

  • Reading / 6 min.
  • Video
15 Sep 2025

With AI controlling Google Ads, what if marketers lose their expertise?

  • Reading / 2 min.
  • Video
11 Aug 2025

The era of AI and instant answers: How to reposition your brand to exist without clicks

  • Reading / 7 min.
  • Video
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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