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CASE STUDY

Ubisoft

127 %
ROI in the first year
- 6 months
From initial discussions to full implementation
10x more
Targeted segments

FIND OUT HOW WE DID IT

Determined to internalize a digital media team, we needed experts able to help us define a roadmap, implement the required platforms and select relevant partners tailored to our business needs. Being an independent agency with strong skills in programmatic media, Adviso supported us in a very professional way, bringing to the table its digital media and adtech expertise. They helped us elaborate a custom strategy, backed by a shared vision and a detailed roadmap.
Lucile Bousquet
Sr. Director, Marketing and Communication - Ubisoft Entertainment Inc.
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PLANNING AND SUPPORT DURING THE INTERNALIZATION OF MEDIA BUY

Ubisoft Canada’s team already had a clear plan and required digital media maturity to have an internal team. They wanted to go one step further towards digital media autonomy and performance by having the best-of-breed tools that would support its team and processes, being SEM, premium & programmatic display media buys and audience management.

Adviso has supported Ubisoft in all the steps of this project : define processes, customer segments taxonomy, media adtech ecosystem definition and implementation (ad server, DMP for audience management, DSP for programmatic media buys and some optimization tools).

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CHALLENGES RELATED TO THE PROJECT

Select the optimal advertising technologies, suitable for an internal team
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Define an implementation strategy adapted to the company's ecosystem
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Define the detailed roadmap for successful insourcing
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Reduce costs and implementation time
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Implement and integrate advertising technologies into Ubisoft's data architecture
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Set up the first campaigns in order to obtain a rapid ROI
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STRATEGIES DEPLOYED BY
ADVISO

Carefully assess the strengths, weaknesses, opportunities and threats of insourcing
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Establish a high-definition roadmap of the entire process
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Carry out a complete audit of Ubisoft's media, data and analytics ecosystem
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Make a technological selection that takes into account the needs and challenges
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Support the client for the implementation and integration of new platforms
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Support the client in the strategic orientation of internal digital media
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Create media architecture and taxonomy assets to support strategy
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REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 (Google Maps) All rights reserved - Adviso 2023