Determined to internalize a digital media team, we needed experts able to help us define a roadmap, implement the required platforms and select relevant partners tailored to our business needs. Being an independent agency with strong skills in programmatic media, Adviso supported us in a very professional way, bringing to the table its digital media and adtech expertise. They helped us elaborate a custom strategy, backed by a shared vision and a detailed roadmap.
Ubisoft Canada’s team already had a clear plan and required digital media maturity to have an internal team. They wanted to go one step further towards digital media autonomy and performance by having the best-of-breed tools that would support its team and processes, being SEM, premium & programmatic display media buys and audience management.
Adviso has supported Ubisoft in all the steps of this project : define processes, customer segments taxonomy, media adtech ecosystem definition and implementation (ad server, DMP for audience management, DSP for programmatic media buys and some optimization tools).