Case study


127 %
Project ROI in 1st year
< 6 months
from initial discussions to full implementation
more segments to target

Find out how we did it

Determined to internalize a digital media team, we needed experts able to help us define a roadmap, implement the required platforms and select relevant partners tailored to our business needs. Being an independent agency with strong skills in programmatic media, Adviso supported us in a very professional way, bringing to the table its digital media and adtech expertise. They helped us elaborate a custom strategy, backed by a shared vision and a detailed roadmap.
Lucile Bousquet
Sr. Director, Marketing and Communication - Ubisoft Entertainment Inc.

Planning and support during the internalization of media buy

Ubisoft Canada’s team already had a clear plan and required digital media maturity to have an internal team. They wanted to go one step further towards digital media autonomy and performance by having the best-of-breed tools that would support its team and processes, being SEM, premium & programmatic display media buys and audience management.

Adviso has supported Ubisoft in all the steps of this project : define processes, customer segments taxonomy, media adtech ecosystem definition and implementation (ad server, DMP for audience management, DSP for programmatic media buys and some optimization tools).

Challenges related to the project

Select adtech stack components adpated for an internal media team
Define an implementation strategy
Define a detailed roadmap and deliver accordingly
Minimize implementation time & costs
Implement adtech components and ensure tight integration with Ubisoft's data models
Setup and manage a first campaign to get immediate results

Strategies deployed by Adviso

Assess team strenghts and weaknesses
Establish a high definition roadmap
Exhaustive audit of the digital media and marketing analytics ecosystem
Execute a neutral and efficient adtech stack selection
Define requirements and support client's team in tools implementation
Support client in strategic planning for internal media team
Create audience digital assets and highly granular segmentaion taxonomy to maximize impact of audience data redeployment.

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