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Tech

Content Security Policy (CSP): Is your web security blocking your data?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business

6 steps to building a data strategy

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to

The ultimate guide to a successful website redesign

  • TECHNICAL LEVEL
  • Reading / 11 min.
Cookie Apocalypse

The coming erosion of your digital revenue

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business

Why the usefulness of data starts with people

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business

Lessons learned from common mistakes in digital transformation

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to

What do you do when you don’t know what to do ?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business

How to Become a Growth Champion

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business

When trade shows and travels are not an option: The evolution of sales in the manufacturing sector

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to

Comparison: Best ecommerce platform for a rapid digital shift

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to

Covid-19: Data Analysis in Times of Crisis

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business

COVID-19: current impacts and forecasts [Roundtable]

  • TECHNICAL LEVEL
  • Reading / 11 min.
Tech

The Countdown to the Cookie Apocalypse Is Officially On

  • TECHNICAL LEVEL
  • Reading / 10 min.
How-to

Digital marketing: what roles should be given to employees, agencies and robots?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business

The digital world in the news

  • TECHNICAL LEVEL
  • Reading / 1 min.
Series

Ctrl+A – Digital transformation, start-ups and business model [S02 E02]

  • TECHNICAL LEVEL
  • Reading / 6 min.
Tech

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business

Market share is a bad KPI – Here’s why you should avoid it

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business

Profitability, monetization and audiences: our analysis of the Netflix model

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business

The transformation of the value chain into 10 statements

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business

B2B industries: how to survive the digital transformation of the value chain

  • TECHNICAL LEVEL
  • Reading / 3 min.
Series

Interview with Kristel Salesse: Finding the balance between intuition and logic

  • TECHNICAL LEVEL
  • Reading / 11 min.
Business

Dollarama is getting into e-commerce. What does it mean?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business

[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures

  • TECHNICAL LEVEL
  • Reading / 1 min.
How-to

Collaborative workshop template: Take stock of your strategic positioning

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business

Ctrl+A: What value does innovation have today? [S01 E04]

  • TECHNICAL LEVEL
  • Reading / 2 min.
Business

Quebec businesses share predictions on the future of digital

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business

15 reasons not to work at Adviso

  • TECHNICAL LEVEL
  • Reading / 13 min.
Business

Tell us about your problems rather than your solutions

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business

GDPR: When Transparency and Good Will Are Dictated by Law

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

GDPR: When Transparency and Good Will Are Dictated by Law

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business

Digital transformation: Moving from myth to reality

  • TECHNICAL LEVEL
  • Reading / 3 min.
How-to

E-commerce acquisition : How to structure your due diligence

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to

Acquisition in e-commerce: structuring your due diligence

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business

Will Québec’s digital strategy make local businesses more competitive?

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business

Digital transformation: when baby steps get in the way of big advancements

  • TECHNICAL LEVEL
  • Reading / 12 min.
Series

7 things to consider before diving into marketing automation

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech

7 prerequisites before embarking on marketing automation

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to

Guide: 50+ questions to prepare your marketing automation strategy

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech

Is mass marketing dead?

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business

Google Adwords: When innovation pays off $60 billions a year

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech

Google Adwords: when innovation brings in US$60 billion per year

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business

Managing an online catalog well: can we do without a “Products” section?

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech

GOV.UK, the most inspiring e-government on the planet. Here's why.

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech

Designing Websites with Safari (In-App) in Mind: The Browser Embedded in iOS Apps

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business

What to choose to build your website: a framework, a CMS, an e-commerce system, a CXM solution?

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business

Automating Your Organization: A Few Pointers

  • TECHNICAL LEVEL
  • Reading / 2 min.
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

14 Nov 2025

How artificial intelligence is transforming customer experience (CX)

  • Reading / 6 min.
  • Video
15 Sep 2025

With AI controlling Google Ads, what if marketers lose their expertise?

  • Reading / 2 min.
  • Video
11 Aug 2025

The era of AI and instant answers: How to reposition your brand to exist without clicks

  • Reading / 7 min.
  • Video
25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

  • Reading / 4 min.
  • Video
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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