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BEYOND DIGITAL

Business
Hans Laroche
05 Dec 2024

The top 10 best loyalty programs in Canada in 2024

  • TECHNICAL LEVEL
  • Reading / 4 min.
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Recent E-commerce posts

How-to
Camille Radzioch
07 Feb 2023

E-merchandising: How to showcase your products to increase sales

  • TECHNICAL LEVEL
  • Reading / 5 min.
How-to
Camille Radzioch
09 Jan 2023

How to drive sales for your online business with e-merchandising

  • TECHNICAL LEVEL
  • Reading / 8 min.
How-to
Olivier Houle
25 Feb 2021

The impact of cookie apocalypse on digital media

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Series
Roger Kamena
01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • TECHNICAL LEVEL
  • Reading / 5 min.
Cookie Apocalypse
Roger Kamena
01 Feb 2021

4 Big Reasons to Activate Google Analytics 4 Before 2022

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Nicolas Villeneuve
30 Oct 2020

What will holiday shopping look like this year?

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Johan Bravo
30 Oct 2020

The evolution of e-commerce: putting the customer at the heart of your strategy

  • TECHNICAL LEVEL
  • Reading / 10 min.
Business
Nicolas Villeneuve
30 Oct 2020

What to expect for holiday shopping this year?

  • TECHNICAL LEVEL
  • Reading / 7 min.
How-to
Aurélie Bailliache
10 Apr 2020

Covid-19: Data Analysis in Times of Crisis

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business
Edouard Reinach
23 Mar 2020

COVID-19: current impacts and forecasts [Roundtable]

  • TECHNICAL LEVEL
  • Reading / 11 min.
Business
Simon Éthier
09 Jul 2019

Market share is a bad KPI – Here’s why you should avoid it

  • TECHNICAL LEVEL
  • Reading / 8 min.
Tech
Louis-Philippe Mathieu
13 May 2019

CDPs, powerful data orchestration tools [Infographic]

  • TECHNICAL LEVEL
  • Reading / 1 min.
Tech
Louis-Philippe Mathieu
08 May 2019

How to create an effective marketing stack?

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Simon Éthier
26 Feb 2019

Dollarama is getting into e-commerce. What does it mean?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Jean-François Renaud
06 Feb 2019

What is Attribution? The Shoe Store Example

  • TECHNICAL LEVEL
  • Reading / 6 min.
How-to
Jean-Christophe Mauss
31 Oct 2018

#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?

  • TECHNICAL LEVEL
  • Reading / 12 min.
Business
Laurence Presseault
28 Aug 2018

Ctrl+A: What did Amazon understand more than others? [S01 E03]

  • TECHNICAL LEVEL
  • Reading / 1 min.
Business
Marie Nicollet
09 May 2018

GDPR: When Transparency and Good Will Are Dictated by Law

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Marie Nicollet
09 May 2018

GDPR: When Transparency and Good Will Are Dictated by Law

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Nicolas Villeneuve
02 May 2018

Hero Conf Austin 2018: 3 trends to keep an eye on

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Nicolas Villeneuve
02 May 2018

Hero Conf Austin 2018: 3 trends to keep an eye on

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Charles Delannoy
29 Mar 2018

Acquisition in e-commerce: structuring your due diligence

  • TECHNICAL LEVEL
  • Reading / 8 min.
Business
Sébastien Mayoux
21 Mar 2018

Is the “Call Us” button still relevant?

  • TECHNICAL LEVEL
  • Reading / 5 min.
Business
Simon Éthier
31 Jan 2018

Will Québec’s digital strategy make local businesses more competitive?

  • TECHNICAL LEVEL
  • Reading / 7 min.
Business
Jean-François Renaud
19 Apr 2017

Reinventing Facebook or Amazon for Quebec is a bad idea

  • TECHNICAL LEVEL
  • Reading / 6 min.
Business
Simon Éthier
04 Apr 2017

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Loïc Karinda
20 Mar 2017

Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM

  • TECHNICAL LEVEL
  • Reading / 6 min.
How-to
Adviso
13 Mar 2017

The subscription box phenomenon: 7 key factors for success

  • TECHNICAL LEVEL
  • Reading / 11 min.
Tech
Robin Laverdet
09 Feb 2017

4 reasons to get serious about your landing pages

  • TECHNICAL LEVEL
  • Reading / 11 min.
Tech
Robin Laverdet
08 Feb 2017

4 reasons to get serious about your landing pages

  • TECHNICAL LEVEL
  • Reading / 11 min.
Tech
Robin Laverdet
30 Jan 2017

What if 2017 finally marked the take-off of landing pages?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Tech
Robin Laverdet
30 Jan 2017

Will 2017 finally be the year landing pages take off?

  • TECHNICAL LEVEL
  • Reading / 3 min.
Business
Guillaume Boudreau-Monty
28 Nov 2016

Marketing or IT: Which department should be responsible for ecommerce?

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Adviso
23 Nov 2015

The latest Canadian shopping trends, just in time for the holidays

  • TECHNICAL LEVEL
  • Reading / 4 min.
How-to
Simon Éthier
21 Jan 2014

Getting to Know Faceted Search to Better Manage an Online Catalog

  • TECHNICAL LEVEL
  • Reading / 7 min.
Tech
Karine Miron
17 Dec 2012

eCommerce: 6 Innovative Sales-Oriented Features for Christmas

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
E-commerce
03 Dec 2012

E-commerce: 7 musts to present directly on your homepage

  • TECHNICAL LEVEL
  • Reading / 4 min.
Business
Adviso
12 Apr 2011

Montreal Group Buying Study: Factors Influencing Buying

  • TECHNICAL LEVEL
  • Reading / 5 min.
Tech
Simon Lamarche
29 Nov 2010

Why e-commerce and the purchase of keywords go hand-in-hand

  • TECHNICAL LEVEL
  • Reading / 2 min.
Tech
Simon Lamarche
29 Nov 2010

The purchase of keywords: a must in e-commerce

  • TECHNICAL LEVEL
  • Reading / 2 min.
SEE MORE
Series

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series
03 Feb 2025

AI agents: The future of productivity starts now

  • Reading / 6 min.
  • Video
20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

  • Reading / 5 min.
  • Video
04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

  • Reading / 3 min.
  • Video
16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

  • Reading / 3 min.
  • Video
08 Apr 2024

Customer-centric marketing in the era of generative AI

  • Reading / 3 min.
  • Video
01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

  • Reading / 3 min.
  • Video
31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

  • Reading / 3 min.
  • Video
SeriesPart 2
03 Mar 2020

The power of AI and CX, together

  • Reading / 3 min.
  • Video
04 Feb 2020

Why is AI essential to your future as a marketer?

  • Reading / 4 min.
  • Video
08 Jan 2020

An Omnichannel Approach to Marketing AI

  • Reading / 7 min.
  • Video
07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

  • Reading / 4 min.
  • Video
24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

  • Reading / 5 min.
  • Video
19 Aug 2017

Can artificial intelligence replace specialists?

  • Reading / 3 min.
  • Video
27 Sep 2016

5 things marketers don’t know about machine learning, but should!

  • Reading / 7 min.
  • Video
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