Series

The marketing strategy should be driven by a commitment to enhance the customer experience, delivering value at each interaction with the brand in exchange for data.

Collecting 0 & 1st party data (customer data) through marketing technologies, with user consent obtained at every touchpoint.

Optimizing the value of provided data through the delivery of a distinctive omnichannel experience, thereby promoting brand engagement and fostering customer loyalty.

Evaluating the effects of personalization initiatives on revenue, profitability, and customer satisfaction. Implementing optimizations in the event of unmet targets.

This series put the spotlight on marketing automation, a trend that is gaining popularity in the industry - with good reason! Discover how to efficiently integrate this tactic within your projects, as well as optimization tricks when you are ready to take it to the next level.

The Facebook Analytics platform is a powerful tool to measure your customer journey experience (and much more!), but it can look like quite a puzzle at first sight. Let our media experts break it down for you.

Every month, we’ll be chatting with one of them, sharing their latest observations and discoveries and getting a unique perspective on the future of digital.

Ctrl+A is a podcast hosted by digital specialists. We invite people to talk about very concrete facts on all kinds of digital topics, people who are not afraid of their opinions and, above all, who know how to explain the most technical concepts. One thing is certain: together, we will learn a lot about digital. On what already exists, but it's also on what's coming. Your future is our present.

Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.