Marketers are just beginning to understand the impact that artificial intelligence could have on their ambitions. Learn more, more concretely, through the many articles in this series dedicated to AI marketing.

Discover our series

14 Nov 2025

How artificial intelligence is transforming customer experience (CX)

Reading / 6 min.
Video

15 Sep 2025

With AI controlling Google Ads, what if marketers lose their expertise?

Reading / 2 min.
Video

11 Aug 2025

The era of AI and instant answers: How to reposition your brand to exist without clicks

Reading / 7 min.
Video

25 Feb 2025

Test bench: UX and CX research driven by artificial intelligence (AI)

Reading / 4 min.
Video

03 Feb 2025

AI agents: The future of productivity starts now

Reading / 6 min.
Video

20 Jan 2025

Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use

Reading / 5 min.
Video

04 Nov 2024

The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising

Reading / 3 min.
Video

16 Sep 2024

The future of digital media: How AI and ad tech will transform an industry

Reading / 3 min.
Video

08 Apr 2024

Customer-centric marketing in the era of generative AI

Reading / 3 min.
Video

01 Nov 2023

Law 25: Applying artificial intelligence to privacy protection

Reading / 3 min.
Video

31 Oct 2020

Accelerate the adoption of artificial intelligence to support business growth

Reading / 3 min.
Video

SeriesPart 2

03 Mar 2020

The power of AI and CX, together

Reading / 3 min.
Video

04 Feb 2020

Why is AI essential to your future as a marketer?

Reading / 4 min.
Video

08 Jan 2020

An Omnichannel Approach to Marketing AI

Reading / 7 min.
Video

07 Jan 2020

Digital marketing: what roles should be given to employees, agencies and robots?

Reading / 4 min.
Video

24 Jul 2019

Artificial intelligence in marketing: Get ready for the trough of disillusionment

Reading / 5 min.
Video

19 Aug 2017

Can artificial intelligence replace specialists?

Reading / 3 min.
Video

27 Sep 2016

5 things marketers don’t know about machine learning, but should!

Reading / 7 min.
Video

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Business

Shopify e-Commerce Tracking: Solutions for 2025

E-merchandising: How to showcase your products to increase sales

How to drive sales for your online business with e-merchandising

The impact of cookie apocalypse on digital media

4 Big Reasons to Activate Google Analytics 4 Before 2022

4 Big Reasons to Activate Google Analytics 4 Before 2022

What will holiday shopping look like this year?

The evolution of e-commerce: putting the customer at the heart of your strategy

What to expect for holiday shopping this year?

Covid-19: Data Analysis in Times of Crisis

COVID-19: current impacts and forecasts [Roundtable]

Market share is a bad KPI – Here’s why you should avoid it

CDPs, powerful data orchestration tools [Infographic]

How to create an effective marketing stack?

Dollarama is getting into e-commerce. What does it mean?

What is Attribution? The Shoe Store Example

#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?

Ctrl+A: What did Amazon understand more than others? [S01 E03]

GDPR: When Transparency and Good Will Are Dictated by Law

GDPR: When Transparency and Good Will Are Dictated by Law

Hero Conf Austin 2018: 3 trends to keep an eye on

Hero Conf Austin 2018: 3 trends to keep an eye on

Acquisition in e-commerce: structuring your due diligence

Is the “Call Us” button still relevant?

Will Québec’s digital strategy make local businesses more competitive?

Reinventing Facebook or Amazon for Quebec is a bad idea

Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants

Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM

The subscription box phenomenon: 7 key factors for success

4 reasons to get serious about your landing pages

4 reasons to get serious about your landing pages

What if 2017 finally marked the take-off of landing pages?

Will 2017 finally be the year landing pages take off?

Marketing or IT: Which department should be responsible for ecommerce?

The latest Canadian shopping trends, just in time for the holidays

Getting to Know Faceted Search to Better Manage an Online Catalog

eCommerce: 6 Innovative Sales-Oriented Features for Christmas

E-commerce: 7 musts to present directly on your homepage

Montreal Group Buying Study: Factors Influencing Buying

Why e-commerce and the purchase of keywords go hand-in-hand

The purchase of keywords: a must in e-commerce

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