With the rise of social media, it’s easy to dismiss Email as a has-been digital marketing medium because most of us spend so much time is spent on social apps. The reality is that Email still outperforms social media in terms of reach and ROI. If you have access to more than one Google Analytics, you have probably noticed that the email channel tends to convert better than other channels and at a cheaper cost. So if you use an enterprise marketing solution such as ExactTarget (renamed SalesForce Marketing Cloud in 2014) or Responsys (acquired by Oracle in 2013), it would be a good idea to integrate your Email campaigns data to your marketing analytics solution.
Is your Facebook campaign performance slowing down? Are your campaigns performing less well than they used to? Are you looking for tricks to optimize your Facebook campaigns? You’re in the right place!
Here are 8 tricks to optimize your Facebook campaigns like a #pro!
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if it was up to me it would be: 2017, the year of the landing page. Only 10% of Quebec companies are currently equipped with campaign-specific landing pages for their digital marketing campaigns. From that we can deduce that 90% of Quebec companies could significantly improve the performance of their marketing campaigns by working on their landing pages.
With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of understanding what makes up the cost, the context, the impact and the long-term value of these placements is critical for advertisers. Unfortunately, this isn’t currently the case.
Google Analytics accounts have always been spammed, in particular in the event sections. Waves of direct traffic, with an average session duration close to zero and a bounce rate close to 100% are not new either. However, since November 2016, some uncommon languages have been appearing in many Google Analytics accounts.
We hear about it far less than we used to and yet, UGC campaigns are more important than ever. The benefits are huge, both for the advertiser and the consumer. Could instituting an initiative like this change everything for your company, becoming the unexpected force that makes you shine? Here are a few numbers, advantages, and conditions for succeeding with user generated content (UGC).
Don’t even talk to me about it being the new trend, OK? Online business has become the norm for many organizations. Some were born into the digital environment, others had to quickly adapt or even reinvent themselves. The latter are the ones I’m interested in for the purposes of this post. To contend with the challenges inherent in this high-speed business environment where the consumer rules, organizations need to get organized by creating the right internal structures. Setting up a digital structure capable of responding to your organization’s business needs in the best way possible is a huge challenge for a manager.
By looking at real messages and concrete examples of situations experienced by B2B companies, we were able to get an overview of the criteria that make a tool a good, or even an excellent choice, depending on what the B2B company wants to achieve: Lead generation and retention, development of existing accounts, e-commerce, etc.
“OK Google…” Who has never used their voice to do a search on their phone? With the emergence of voice assistants (Google Now on Android, Siri on iPhone, Cortana on Windows), voice search is trending more and more. ComScore estimates that by 2020, 200 million searches per month will be done this way. That’s more than half of all searches.
This explosion in voice search undoubtedly represents one of the biggest upheavals the search world has seen over the last few years. How can brands adapt to this change?