If you have been in the lead generation business for a while, your CRM is probably your BFF and you count on it to convert more and more new customers. But not knowing all the marketing channels/touchpoints that lead new customers to enter your CRM can be a costly blindspot. Ideally, you want to be able to quantify how much each digital marketing channel contributed to customers converting and entering your CRM. And with a quick hack, you can send and store that information into your CRM directly when customers convert, and avoid the pain of cross-matching your CRM’s customer IDs or email addresses with your Analytics data (if everything is well tracked that is).
The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris. I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream… It was my monthly surprise. The experience made me want to write about the concept of these subscription boxes.
With the rise of social media, it’s easy to dismiss Email as a has-been digital marketing medium because most of us spend so much time is spent on social apps. The reality is that Email still outperforms social media in terms of reach and ROI. If you have access to more than one Google Analytics, you have probably noticed that the email channel tends to convert better than other channels and at a cheaper cost. So if you use an enterprise marketing solution such as ExactTarget (renamed SalesForce Marketing Cloud in 2014) or Responsys (acquired by Oracle in 2013), it would be a good idea to integrate your Email campaigns data to your marketing analytics solution.
Is your Facebook campaign performance slowing down? Are your campaigns performing less well than they used to? Are you looking for tricks to optimize your Facebook campaigns? You’re in the right place!
Here are 8 tricks to optimize your Facebook campaigns like a #pro!
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if it was up to me it would be: 2017, the year of the landing page. Only 10% of Quebec companies are currently equipped with campaign-specific landing pages for their digital marketing campaigns. From that we can deduce that 90% of Quebec companies could significantly improve the performance of their marketing campaigns by working on their landing pages.
With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of understanding what makes up the cost, the context, the impact and the long-term value of these placements is critical for advertisers. Unfortunately, this isn’t currently the case.
Google Analytics accounts have always been spammed, in particular in the event sections. Waves of direct traffic, with an average session duration close to zero and a bounce rate close to 100% are not new either. However, since November 2016, some uncommon languages have been appearing in many Google Analytics accounts.
We hear about it far less than we used to and yet, UGC campaigns are more important than ever. The benefits are huge, both for the advertiser and the consumer. Could instituting an initiative like this change everything for your company, becoming the unexpected force that makes you shine? Here are a few numbers, advantages, and conditions for succeeding with user generated content (UGC).