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How to Make Google Analytics Great Again by importing ExactTarget Data?

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With the rise of social media, it’s easy to dismiss Email as a has-been digital marketing medium because most of us spend so much time is spent on social apps. The reality is that Email still outperforms social media in terms of reach and ROI. If you have access to more than one Google Analytics, you have probably noticed that the email channel tends to convert better than other channels and at a cheaper cost. So if you use an enterprise marketing solution such as ExactTarget (renamed SalesForce Marketing Cloud in 2014) or Responsys (acquired by Oracle in 2013), it would be a good idea to integrate your Email campaigns data to your marketing analytics solution.

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Will 2017 finally be the year landing pages take off?

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Adviso Landing Pages Series - Introduction

2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if it was up to me it would be: 2017, the year of the landing page. Only 10% of Quebec companies are currently equipped with campaign-specific landing pages for their digital marketing campaigns. From that we can deduce that 90% of Quebec companies could significantly improve the performance of their marketing campaigns by working on their landing pages.

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The hidden face of programmatic media buys

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With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of understanding what makes up the cost, the context, the impact and the long-term value of these placements is critical for advertisers. Unfortunately, this isn’t currently the case.

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How to protect your Google Analytics account from language spam

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Spam Google Analytics

Google Analytics accounts have always been spammed, in particular in the event sections. Waves of direct traffic, with an average session duration close to zero and a bounce rate close to 100% are not new either. However, since November 2016, some uncommon languages have been appearing in many Google Analytics accounts.

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UGC CAMPAIGNS 5 YEARS LATER: THE REAL ADVANTAGES AND CONDITIONS FOR SUCCESS

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LES CAMPAGNES UGC 5 ANS PLUS TARD : RÉELS AVANTAGES ET CONDITIONS DE SUCCÈS
Source: tradablebits.com

We hear about it far less than we used to and yet, UGC campaigns are more important than ever. The benefits are huge, both for the advertiser and the consumer. Could instituting an initiative like this change everything for your company, becoming the unexpected force that makes you shine? Here are a few numbers, advantages, and conditions for succeeding with user generated content (UGC).

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Marketing or IT: Which department should be responsible for ecommerce?

   

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Don’t even talk to me about it being the new trend, OK? Online business has become the norm for many organizations. Some were born into the digital environment, others had to quickly adapt or even reinvent themselves. The latter are the ones I’m interested in for the purposes of this post. To contend with the challenges inherent in this high-speed business environment where the consumer rules, organizations need to get organized by creating the right internal structures. Setting up a digital structure capable of responding to your organization’s business needs in the best way possible is a huge challenge for a manager.

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Guide: 50+ questions to prepare your marketing automation strategy

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Simon Éthier donne une conférence sur l'automatisation marketing au Sommet B2B Les Affaires 2016

On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les Affaires. At the event, I presented a talk on the different marketing automation tools available for use in a B2B context.

By looking at real messages and concrete examples of situations experienced by B2B companies, we were able to get an overview of the criteria that make a tool a good, or even an excellent choice, depending on what the B2B company wants to achieve: Lead generation and retention, development of existing accounts, e-commerce, etc.  

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Hey Siri, how can search marketing adapt to voice search?

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Hey Siri, how can search marketing adapt to voice search?

“OK Google…” Who has never used their voice to do a search on their phone? With the emergence of voice assistants (Google Now on Android, Siri on iPhone, Cortana on Windows), voice search is trending more and more. ComScore estimates that by 2020, 200 million searches per month will be done this way. That’s more than half of all searches.

This explosion in voice search undoubtedly represents one of the biggest upheavals the search world has seen over the last few years. How can brands adapt to this change?

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