Case Study / Naître et grandir

Migrating a large scale website without compromising SEO performance

Impact

In a context where a domain migration represents a major risk to organic visibility, Naître et grandir needed to ensure a seamless transition without losing traffic or rankings.

We planned and executed every step of the migration by structuring precise redirects and ensuring accurate mapping between old and new pages. By closely monitoring indexing and performance, we minimized the risks associated with this type of transformation.

This approach preserved the SEO value built over time.

Result 100% of traffic was successfully redirected to the correct pages, over 3,000 pages were migrated and organic traffic even increased within the first week. Proof that a well executed migration can preserve and even improve performance.

Client Objectives

Services and Technologies

Industry

Arts and Culture Nonprofits

The Mandate

Migrate the Naître et grandir website to a new domain without impacting its organic performance. With more than 3,000 pages to transfer and a strong reliance on search traffic from Canada and France, the objective was to execute a seamless technical transition while preserving visibility, indexation, and hard-earned search rankings. 

Adviso’s detailed plan of action allowed us to convert our domain without harming our ranking.
Alexandre Gosselin, Web project manager, Naître et Grandir
100%

traffic redirected to the corresponding page of the new domain

The Challenges

Protect organic visibility

Migrate the website to a new domain without impacting organic performance. 

Transfer a large volume of content

Migrate more than 3,000 pages without losing SEO value. 

 

Maintain strategic rankings

Preserve search visibility in Canada and France, the website’s primary markets. 

The success of a migration is measured less by the launch of a new domain than by what users and search engines never notice.

The Strategy

Plan every step

Develop a detailed migration roadmap covering every phase of the transition.

Coordinate redirects

Design and validate redirects for every page across the website. 

Leverage search engine tools

Guide the team in using Google Search Console and Bing Webmaster Tools. 

Support the transition

Provide strategic guidance before, during, and after launch. 

Monitor indexation

Track how new URLs are indexed by search engines. 

Measure SEO performance

Monitor rankings across key search engines throughout the migration. 

+4.8%

increase in organic visits in the week following the transition (Non-brand)

naitre-et-grandir-02-01
naitre-et-grandir-01-01

Go further with our experts

The New Rules of Retail in the Age of AI

The New Rules of Retail in the Age of AI

May 20, 2026 5 min read
Going beyond the myths: SEO results in less than 3 months

Going beyond the myths: SEO results in less than 3 months

December 6, 2023 5 min read
How to (easily) integrate TikTok into your marketing strategy

How to (easily) integrate TikTok into your marketing strategy

December 5, 2022 7 min read

Find and leverage what really matters.

Get our insights and recommendations to stay ahead in the marketing landscape.