A staple of Quebec’s sporting culture since 1983, Louis Garneau Sports wanted to accelerate its digital growth and increase online sales across the United States and Europe. Initially engaged to support media strategy and campaign management, adviso quickly became a day-to-day strategic partner, helping Garneau navigate both marketing and complex technology challenges.

The objective was to increase brand visibility in highly competitive markets, drive online sales, and improve the company’s ability to reach consumers at the right moment in their buying journey. To achieve this, adviso developed a multi-channel media strategy built around audiences segmented according to search intent, interests, and behavioural signals.

As the most important retail periods of the year approached—including Black Friday and Boxing Day sales—the teams also deployed the AMFM conversion funnel model, developed by adviso’s technology and data science experts. This approach enabled consumer segmentation based on purchase intent and buying-stage maturity, allowing media investments to be optimized in an environment where every dollar spent could influence market share. Through close collaboration, operational agility, and continuous optimization, Garneau accelerated its digital transformation and achieved substantial online revenue growth.