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CASE STUDY

Fondation Jean Lapointe

63 000 $
Raised in 28 days
20 000
People with average daily reach on Facebook
53 000
Average daily Facebook impressions

FIND OUT HOW WE DID IT

The Défi 28 jours became a movement, a popular activity in Quebec, and was been met with the same level of enthusiasm as Movember. The innovative and creative approach proposed by Adviso allowed us to engage new donors and especially to share our mission with them. Thank you and Congratulations to the team !
Annie Papageorgiou
Managing Director of the Jean Lapointe Foundation
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RAISING DONATIONS AND RENEWING THE FOUNDATION'S DONOR BASE

This campaign’s goal was to generate donations and raise awareness regarding how alcohol can take over their lives and the lives of others. We developed an application that allows donations to be made via Facebook and with which users can track their “abstinence calendar” over the course of 28 days. The campaign was launched only on Facebook and attracted traditional media due to its originality. This benefitted both the user and the Jean Lapointe Foundation. To find out more about the campaign, you can view the 4 keys factors behind the success of the 28 longest days of your life .

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CHALLENGES RELATED TO THE PROJECT

Promote the Jean Lapointe Foundation among 25-35 year olds
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Create a new donor base
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Maximize the amount of individual donation
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Popularize a challenge that is in its first edition
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STRATEGIES DEPLOYED BY ADVISO

Work in user research to test the workflow and interfaces of the Facebook application and agree, with partners, to obtain the best possible product
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Plan a rich and diverse content strategy and animation engaging distinct communities on different social platforms
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Stage the partners of the event in a fun way with one-off challenges, the creation of collaborative content or the creation of one-off events
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Measure, with Google Analytics, the different interactions on the application
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REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 (Google Maps) All rights reserved - Adviso 2023