CASE STUDY

Téléfiction

+6
Millions of impressions for media buying and social media initiatives
+300k
Video views and 40,000 ad clicks in media buying
+17k
Social Media Ambassadors

FIND OUT HOW WE DID IT

Adviso was attentive to our needs and accurately understood our targets and goals. Flexible, proactive and rigorous at each stage of the mandate, they developped great complicity with us. Overall, the performance and the strategies proposed by Adviso has undoubtedly contributed to the successful lauch of our film.
Louise Chamberland
Vice-president, Distribution, Téléfiction
1

GENERATING AWARENESS OF THE AURÉLIE LAFLAMME FILM, LES PIEDS SUR TERRE

To promote the launch of the movie Aurélie Laflamme – Les pieds sur terre in theaters all accross the province, Adviso proposed an integrated Web marketing approach based on performance to Téléfiction, including media buy and social media strategy. Adviso orchestrated different tactics to first introduce the movie and drive the public in theaters. It also prepared relevant and qualified audiences to be part of future promotional initiatives for the movie.

 

 

2

CHALLENGES RELATED TO THE PROJECT

Calculate conversions in a context where ticket sales are not controlled
Reach a specific clientele
Attract users' attention during a busy time when: the NHL playoffs, the release of major blockbusters such as Avengers, and the return of good weather
3

SERVICES DEPLOYED AT ADVISO

Plan and deploy a viral social strategy and tactics to reach a natural audience and ensure awareness of the film in the month before its release
Support viral campaign, equip fans with 60+ organic posts and multiply ambassador base with paid social tactics
Collect exclusive qualified viewership data for Telefiction which was used for a digital media relaunch days before the film's premiere and which may be used in subsequent initiatives
Implement an effective and targeted digital media buying strategy including, among others, Premium impact formats, pre-roll and lightbox video, banners on social platforms, programmatic buying, remarking