The increase in our email marketing initiatives resulting from the strategy created by Adviso has had a significant impact on our growth in the past year. This additional digital leverage has notably allowed us to increase customer engagement and loyalty.
Revco is one of the largest online retailers of powersports equipment and accessories in Canada. Since its inception, the company’s mission has been to provide the widest selection of specialized components with the best quality-to-price index.
Out of a desire to achieve their growth objectives in the coming years, Revco asked Adviso for assistance with establishing email marketing strategies to increase both engagement and customer loyalty.
Revco wanted to identify opportunities for email activations with the highest value in its customer journey so as to develop and sustain new sources of revenue while strengthening its expert positioning in the marketplace.
Our relational marketing team first began with an extended audit of the company’s email channel, in which we analyzed the configuration and use of their email platform, business performance and engagement with email tactics already in place, customer data for segmenting and personalizing points of contact, and application of the market’s best practices.
This deep analysis enabled us to build a customized relational marketing strategy that responded to Revco’s objectives, including a prioritized customer segmentation and campaign calendar based on the market’s seasonality and customer needs, as well as templates for automated emails that would be essential for the customer journey in this industry.