Case study

Reitmans

3X
return on ad spend
35%
decrease in cost per session
60%
increase in new website visits

Find out how we did it

Facebook dynamic ads for broad audiences have been a very successful solution for us, and we achieved unexpected results. This campaign contributed greatly to our acquisition strategy by bringing a more than 60% increase in new online visits, while increasing return on ad spend by over 80% and the conversion rate by over 50% compared to last year’s prospecting initiatives.
Marc Laurent-Atthalin
Digital Media Director
Reitmans

Reaching qualified customers with Facebook dynamic ads for broad audiences

Originally published in Facebook Success Stories

90 years of heritage

Reitmans (Canada) Limited has been a long-standing key player in the evolution of fashion and retail in Canada. Founded in 1926 by Herman and Sarah Reitman, this publicly owned, family-controlled business has become Canada’s largest women’s specialty retailer, with over 600 physical store locations across the country, as well as ecommerce channels for online shopping. It operates 6 different banners—Reitmans, Penningtons, Addition Elle, Thyme Maternity, RW&CO and Hyba—and is dedicated to providing quality, affordable fashion and great customer service.

The Canadian clothing retail company ran a campaign to boost online sales using Facebook dynamic ads for broad audiences, resulting in a 3X increase in return on ad spend.

Facebook dynamic ads for broad audiences are an important step towards automation for us. These ads reach the most relevant people, from what we see in terms of results, and are leaps and bounds ahead of other ad types we see in market right now.

– Philippe Boutin-Lizotte, Account Manager at Adviso

Challenges related to the project

Boost ad reach
Bring qualified traffic to its website
Increase online sales
Improve its return on ad spend

Strategies deployed by Adviso

Develop a more comprehensive Facebook ad campaign by testing dynamic ads for broad audiences
Create a series of Facebook ads showing a variety of women's fashions from its product catalog, syncing with the product feed in real time
Target Canadian woman aged 25-54 with events such as Cyber Monday or Black Friday, along with sales promotion
Include "Shop Now" call-to-action buttons to the ads, linked to Reitman's website, allowing to measure the resulting sales and other customer actions, including page view and adds to the cart
Test dynamic ads for broad audiences across all 6 of its brands
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