Facebook dynamic ads for broad audiences have been a very successful solution for us, and we achieved unexpected results. This campaign contributed greatly to our acquisition strategy by bringing a more than 60% increase in new online visits, while increasing return on ad spend by over 80% and the conversion rate by over 50% compared to last year’s prospecting initiatives.
Originally published in Facebook Success Stories
Reitmans (Canada) Limited has been a long-standing key player in the evolution of fashion and retail in Canada. Founded in 1926 by Herman and Sarah Reitman, this publicly owned, family-controlled business has become Canada’s largest women’s specialty retailer, with over 600 physical store locations across the country, as well as ecommerce channels for online shopping. It operates 6 different banners—Reitmans, Penningtons, Addition Elle, Thyme Maternity, RW&CO and Hyba—and is dedicated to providing quality, affordable fashion and great customer service.
The Canadian clothing retail company ran a campaign to boost online sales using Facebook dynamic ads for broad audiences, resulting in a 3X increase in return on ad spend.
Facebook dynamic ads for broad audiences are an important step towards automation for us. These ads reach the most relevant people, from what we see in terms of results, and are leaps and bounds ahead of other ad types we see in market right now.
– Philippe Boutin-Lizotte, Account Manager at Adviso