CASE STUDY

Québec maritime

11 000

Visits to Québec maritime partner sites

-26 ^%

Bounce rate following the redesign

-38 ^%

Google Adwords cost per click

FIND OUT HOW WE DID IT

Adviso's team helps us reach the next level in our interactive efforts. We often say that the sum of all details that makes the difference and Adviso's team are experts at taking care of important details. This is why we work with them since ... 2009 !

Yanick Paul

Marketing Director

STRATEGIC PLANNING TO BUILD AN EFFECTIVE AND INVITING WEBSITE

Build an effective web strategy so as to encourage international travelers to choose Québec Maritime for their next vacation and to generate visits to the sites of Québec Maritime’s members/partners.

CHALLENGES RELATED TO THE PROJECT

Develop a Web strategy that reconciles the needs and objectives of travelers while meeting the business objectives of the 2,000 members of Québec maritime and its partners

Set up an effective online marketing campaign for a destination strongly impacted by seasonality

Optimize the site for international positioning, particularly in France and the United States

STRATEGIES DEPLOYED BY
ADVISO

Complete strategic planning including the development of personas focused on the needs and objectives of the traveler's life cycle, on travel experiences in maritime Quebec and on the seasons

Internet marketing plan including search engines, partnerships, display, social media, etc.

Analysis of search trends and optimization of the site for international markets (organic referencing and paid positioning)

Identification of key performance indicators and advanced configuration of Google Analytics

Creation of a partnership plan for the members of Québec maritime and its partners in order to optimize their respective visibility on the site

SERVICES DEPLOYED AT ADVISO

Customer Experience (CX)

Content marketing

Analytics & data science

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