Case study

Québec maritime

11 000
Visits to partner site via the Québec Maritimes site
-26 %
Reduction in the bounce rate after completion of the project
-38 %
Reduction in the Google AdWords pay-per-click costs

Find out how we did it

Adviso's team helps us reach the next level in our interactive efforts. We often say that the sum of all details that makes the difference and Adviso's team are experts at taking care of important details. This is why we work with them since ... 2009 !
Yanick Paul
Marketing Director

Strategic planning to build an effective and inviting website

Build an effective web strategy so as to encourage international travelers to choose Québec Maritime for their next vacation and to generate visits to the sites of Québec Maritime’s members/partners.

Challenges related to the project

To develop a web strategy combining the needs and objectives of travelers while meeting the business needs of the 2,000 members of Québec Maritime and its partners.
Implementing an effective online marketing campaign for a destination that is heavily impacted by seasonal constraints.
Optimizing the site for an international presence, namely in France and the United States.

Strategies deployed by Adviso

Comprehensive strategic planning including the development of personas based on the needs and objectives of the traveler’s life cycle, travel experiences to Québec Maritime and the seasons.
Internet marketing plan including search engine optimization, partnerships, advertising, social media, etc.
Analysis of search trends and optimization of the site for international markets (organic SEO and pay per click campaigns)
Identification of key performance indicators and advanced configuration of Google Analytics
Creation of a partnership plan for the members of Québec Maritime and its partners in order to optimize their own visibility on the site.
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