Case study

Preverco

+ 65%
Increase in visits lasting between one and twenty minutes
+ 137%
Visits originating from unbranded searches
+ 90%
Variety in keywords used in search

Find out how we did it

The hyper-specialized expertise of Adviso’s various teams was obvious throughout the project. With Adviso, you always get the straight facts, there’s no bullshit.
Etienne Chabot
VP Marketing

Design of a site that allows users to browse a product catalogue

Develop a welcoming site that allows users to consult Preverco’s complete product catalogue.

Challenges related to the project

Make the world of wood flooring easy for the consumer to understand
Let the consumer see clearly what each product looks like
Increase traffic originating from search
Make it easier to browse the catalogue in every context (in store, on a tablet, etc.)

Strategies deployed by Adviso

Present products by combining their three fundamental aspects: type of wood, stain and texture
Create a responsive site that adapts to all screen sizes
Make it easy to find a retailer
Allow people to order samples

Services deployed at Adviso


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