Case study

Naître et grandir

3 000
The number of pages migrated to the new domain
+4.8 %
Increase in organic visits during the week following the transition (outside brand)
100 %
redirected trafic on the right pages of the new domain

Find out how we did it

Adviso’s detailed plan of action allowed us to convert our domain without harming our ranking.
Alexandre Gosselin

Transitioning to a new domain without hindering the ranking of the site

Migration of a website hosting 3,000 pages to a new domain. Carrying out this transition without adversely affecting the website’s good search engine visibility.

Challenges related to the project

Carry out the transition to a new domain without adversely affecting the website’s search engine visibility
Transfer over 3,000 pages to the new domain
Maintain the website’s good search engine rankings in Canada and in France, both of which are the website’s main traffic sources

Strategies deployed by Adviso

Comprehensive strategic planning for each step of the transition process
Planning the numerous redirects of website pages
Advice pertaining to the use of the Webmasters’ tool offered by Google and Bing
Support before, during and after the transition
Follow up of the indexation of new URLs on the new domain
Monitoring of the new domain’s rankings on the main search engines
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