New fans and registration email in less than a week
+50 K
Average reach of people reached on each Facebook post
450 K
Users reached virally during the campaign
FIND OUT HOW WE DID IT
It might be the most exciting product launch by a Canadian company ever (to me at least) !
Rica
Famous beauty blogger
1
PLANNING A SOCIAL CAMPAIGN FOR A PRODUCT LAUNCH
Elaborate a promotional campaign trough social media for a Canadian cosmetics brand launching a BB cream, an innovative product in Canada, at the same time as two major international competitors.
2
CHALLENGES RELATED TO THE PROJECT
Increase the number of fans to increase the reach of the message
Fight against competitors who have much more budget
Engage a community in a competitive industry
Promote online and in-store sales
3
STRATEGIES DEPLOYED BY ADVISO
Rewarding Facebook Brand Ambassadors
Support the social strategy with paid positioning (Facebook Ads, Google Adwords, Youtube Ads)
Use the community in place to propel the page
Link strategy to in-store sales
Retrieve emails for discussion and marketing purposes
