Case study
Marcelle
27 535
New fans who gave us their email in less than a week
+50 K
Medium reach for each post on the brand's wall
450 K
Facebook users virally reached during the campaign
Find out how we did it
It might be the most exciting product launch by a Canadian company ever (to me at least) !
Rica
Famous beauty blogger
Planning a social campaign for a product launch
Challenges related to the project
Grow the Facebook fan base to expand the campaign reach
Fight against competitors with higher marketing budget
Engage a community in a very competitive industry
Promote sales on Internet and in stores
Strategies deployed by Adviso
Reward the brand ambassadors on Facebook
Support the social media strategy with search engine marketing (Facebook Ads, Google Adwords, YouTube Ads)
Use the community in place to spread the message
Link the online strategy with the sale strategy implanted offline
Collect emails to continue the discussion after the campaign and for other marketing purposes
Services deployed at Adviso
Marcelle
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