Case study

Marcelle

27 535
New fans who gave us their email in less than a week
+50 K
Medium reach for each post on the brand's wall
450 K
Facebook users virally reached during the campaign

Find out how we did it

It might be the most exciting product launch by a Canadian company ever (to me at least) !
Rica
Famous beauty blogger

Planning a social campaign for a product launch

Elaborate a promotional campaign trough social media for a Canadian cosmetics brand launching a BB cream, an innovative product in Canada, at the same time as two major international competitors.

Challenges related to the project

Grow the Facebook fan base to expand the campaign reach
Fight against competitors with higher marketing budget
Engage a community in a very competitive industry
Promote sales on Internet and in stores

Strategies deployed by Adviso

Reward the brand ambassadors on Facebook
Support the social media strategy with search engine marketing (Facebook Ads, Google Adwords, YouTube Ads)
Use the community in place to spread the message
Link the online strategy with the sale strategy implanted offline
Collect emails to continue the discussion after the campaign and for other marketing purposes
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