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CASE STUDY

Marcelle

27 535
New fans and registration email in less than a week
+50 K
Average reach of people reached on each Facebook post
450 K
Users reached virally during the campaign

FIND OUT HOW WE DID IT

It might be the most exciting product launch by a Canadian company ever (to me at least) !
Rica
Famous beauty blogger
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PLANNING A SOCIAL CAMPAIGN FOR A PRODUCT LAUNCH

Elaborate a promotional campaign trough social media for a Canadian cosmetics brand launching a BB cream, an innovative product in Canada, at the same time as two major international competitors.
 
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CHALLENGES RELATED TO THE PROJECT

Increase the number of fans to increase the reach of the message
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Fight against competitors who have much more budget
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Engage a community in a competitive industry
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Promote online and in-store sales
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STRATEGIES DEPLOYED BY
ADVISO

Rewarding Facebook Brand Ambassadors
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Support the social strategy with paid positioning (Facebook Ads, Google Adwords, Youtube Ads)
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Use the community in place to propel the page
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Link strategy to in-store sales
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Retrieve emails for discussion and marketing purposes
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REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 (Google Maps) All rights reserved - Adviso 2023