Case study

La Parisienne

Facebook fans during launching week
Engagement rates higher than average
Downloaded coupons

Find out how we did it

La Parisienne did not have any social media presence prior to contacting Adviso. Their team helped us define a strategy adapted to the brand in order to deploy our presence on social media. We now have an engaged community that we can count on to make our products shine.
Sylvie Jenneau
Marketing Director

Creating a social strategy to build an engaged audience

Before 2012, communication initiatives by La Parisienne were strictly traditional. With the growing presence of active competitors (Tide, Purex, Gain, Sunlight, etc.) on social media, La Parisienne had to take a social web turn in order to assert its unique positioning to the Quebec audience. We defined the best strategy to launch La Parisienne on social media, and turned it into an action plan for an annual deployment. This allowed to build, in only 2 years, a community of committed followers and strengthen the sense of belonging for the brand and its positioning.

Challenges related to the project

Position the brand in a very competitive environment dominated by large American players
Successfully engage volatile consumers towards consumer products with low involvement
Plan and supervise internal management of a new communication channel

Strategies deployed by Adviso

Creating a Facebook page
Deploying a viral Facebook acquisition program
Several campaigns with targeted influencers
Creating an editorial calendar and community management
Technological watch on the brand
Annual online promotional strategy

Services deployed at Adviso


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