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CASE STUDY

La Parisienne

+34 000
Launch week Facebook fans
10x
Above average engagement rate*
+26 000
Coupons downloaded within weeks

FIND OUT HOW WE DID IT

La Parisienne did not have any social media presence prior to contacting Adviso. Their team helped us define a strategy adapted to the brand in order to deploy our presence on social media. We now have an engaged community that we can count on to make our products shine.
Sylvie Jenneau
Marketing Director
1

CREATING A SOCIAL STRATEGY TO BUILD AN ENGAGED AUDIENCE

Before 2012, communication initiatives by La Parisienne were strictly traditional. With the growing presence of active competitors (Tide, Purex, Gain, Sunlight, etc.) on social media, La Parisienne had to take a social web turn in order to assert its unique positioning to the Quebec audience. We defined the best strategy to launch La Parisienne on social media, and turned it into an action plan for an annual deployment. This allowed to build, in only 2 years, a community of committed followers and strengthen the sense of belonging for the brand and its positioning.
 
2

CHALLENGES RELATED TO THE PROJECT

Position the brand in a very competitive environment dominated by major American players
Succeed in attracting volatile consumers to consumer products with low involvement
Plan and internally supervise the management of a brand new communication channel
3

SERVICES DEPLOYED BY
ADVISO

Creation of a Facebook page
Deployment of a viral acquisition program on Facebook
Several campaigns with targeted influencers
Creation of an editorial calendar and community management
Annual strategy of online promotional actions

SERVICES DEPLOYED AT ADVISO

Content marketing
See all services

LA PARISIENNE

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1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 All rights reserved - Adviso 2024