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CASE STUDY

ITHQ

+ 55 %
Visits from off-brand search
32 %
Bounce rate reduction
157 %
Increase in the average duration of a visit on a mobile device

FIND OUT HOW WE DID IT

The strategic planning and analysis stage was essential for us to properly identify the ITHQ’s clientele and their needs. The Adviso team met the challenge head on. Their expertise and ability to innovate unquestionably contributed to the success of the new site.
Paul Caccia
Director of Communications and of Public Relations and International Affairs
1

DEVELOPMENT OF A SITE TO SERVE ALL THE ENTITIES OF THE INSTITUTE

The ITHQ had a unique site that brought together all their services without making distinctions based on the needs of specific personas.

Develop a site to serve the interests of all the entities that make up the Institute, including the school, hotel and restaurants.

2

CHALLENGES RELATED TO THE PROJECT

Establish an integrated web presence, but without compromising the uniqueness of the services offered by each ITHQ entity
Comply with the standards of the sites of Quebec government agencies
Allow visitors to quickly find the information they are looking for
Plan an integration with ReservIT
Set up an organizational structure to drive the web strategy
Retain the current student and convert him into a donor
Plan keyword buying campaigns with different budgets for each study program
3

STRATEGIES DEPLOYED BY
ADVISO

Meeting with end-user representatives to establish all the needs for the next project
Create landing pages during the redesign process to test future templates
Create suitable templates for each of the subsites based on the tasks users need to perform
Define a work organization, job descriptions and clear processes
Perform user testing from static site templates
Design a search engine with suggested results and highlight it on the homepage
Configure Google Analytics to obtain conversion data specific to each study program in order to perform the appropriate cost-benefit calculations for PPC campaigns
Create an email address for each student and employee, all powered by Google Apps

REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 All rights reserved - Adviso 2024