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CASE STUDY

ITHQ

+ 55 %
Visits from off-brand search
32 %
Bounce rate reduction
157 %
Increase in the average duration of a visit on a mobile device

FIND OUT HOW WE DID IT

The strategic planning and analysis stage was essential for us to properly identify the ITHQ’s clientele and their needs. The Adviso team met the challenge head on. Their expertise and ability to innovate unquestionably contributed to the success of the new site.
Paul Caccia
Director of Communications and of Public Relations and International Affairs
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DEVELOPMENT OF A SITE TO SERVE ALL THE ENTITIES OF THE INSTITUTE

The ITHQ had a unique site that brought together all their services without making distinctions based on the needs of specific personas.

Develop a site to serve the interests of all the entities that make up the Institute, including the school, hotel and restaurants.

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CHALLENGES RELATED TO THE PROJECT

Establish an integrated web presence, but without compromising the uniqueness of the services offered by each ITHQ entity
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Comply with the standards of the sites of Quebec government agencies
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Allow visitors to quickly find the information they are looking for
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Plan an integration with ReservIT
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Set up an organizational structure to drive the web strategy
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Retain the current student and convert him into a donor
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Plan keyword buying campaigns with different budgets for each study program
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STRATEGIES DEPLOYED BY
ADVISO

Meeting with end-user representatives to establish all the needs for the next project
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Create landing pages during the redesign process to test future templates
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Create suitable templates for each of the subsites based on the tasks users need to perform
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Define a work organization, job descriptions and clear processes
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Perform user testing from static site templates
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Design a search engine with suggested results and highlight it on the homepage
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Configure Google Analytics to obtain conversion data specific to each study program in order to perform the appropriate cost-benefit calculations for PPC campaigns
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Create an email address for each student and employee, all powered by Google Apps
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Services deployed at Adviso

Customer Experience (CX) See all services

ITHQ

VISIT ITHQ

REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 (Google Maps) All rights reserved - Adviso 2023