Case study

IATA

0 $
License fees
1.5 M
Pages viewed monthly
25
Automated dashboards

Find out how we did it

The 90/10 rule works quite simply. If you are paying your web analytics vendor (Omniture, WebTrends, ClickTracks, CoreMetrics, HBX, etc) $25,000 for a annual contract you need to invest $225,000 in people to extract value from that data.
Avinash Kaushik

Migration of web analytics activities to Google Analytics 360

Plan and implement a complete web analytics migration from Omniture to Google Analytics for an international site, respond to the needs of over 50 users with automated reports, and allow the association to regain control of their site’s performance monitoring.

Challenges related to the project

Removal of Omniture within a month and a half of the start of the project
More than 25 automated reports in Omniture used by business executives
Complex site with a large number of functionalities to monitor
Transition without loss of data
Relations with overseas customers

Strategies deployed by Adviso

Analysis of business needs and their implication on Web Analytics
Prioritization of Web Analytics monitoring needs to ensure a multiple stage transition without loss of data
Advanced implantation of Google Analytics, maximization of event monitoring functions and personalized variables
Implantation in partnership with the technological service provider, with on-site coaching and follow-up
Combination of personalized reports, dashboards and automated emails for the various user groups
Google Analytics training via videoconference

Services deployed at Adviso


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