Case study
IATA
Find out how we did it
The 90/10 rule works quite simply. If you are paying your web analytics vendor (Omniture, WebTrends, ClickTracks, CoreMetrics, HBX, etc) $25,000 for a annual contract you need to invest $225,000 in people to extract value from that data.
Avinash Kaushik
Migration of web analytics activities to Google Analytics 360
Challenges related to the project
Strategies deployed by Adviso
IATA
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