Case study

IATA

Find out how we did it

The 90/10 rule works quite simply. If you are paying your web analytics vendor (Omniture, WebTrends, ClickTracks, CoreMetrics, HBX, etc) $25,000 for a annual contract you need to invest $225,000 in people to extract value from that data.

Avinash Kaushik

Migration of web analytics activities to Google Analytics 360

Plan and implement a complete web analytics migration from Omniture to Google Analytics for an international site, respond to the needs of over 50 users with automated reports, and allow the association to regain control of their site’s performance monitoring.

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