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CASE STUDY

IATA

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FIND OUT HOW WE DID IT

Plan and implement a complete web analytics migration from Omniture to Google Analytics for an international site, respond to the needs of over 50 users with automated reports, and allow the association to regain control of their site’s performance monitoring.
Avinash Kaushik
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MIGRATION OF WEB ANALYTICS ACTIVITIES TO GOOGLE ANALYTICS 360

Plan and implement a complete web analytics migration from Omniture to Google Analytics for an international site, respond to the needs of over 50 users with automated reports, and allow the association to regain control of their site’s performance monitoring.
 
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CHALLENGES RELATED TO THE PROJECT

Omniture disconnected a month and a half after the start of the project
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Over 25 automated reports in Omniture used by executives across the organization
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Complex site with lots of features to measure
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Transition without any data loss
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Overseas customer relationship
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STRATEGIES DEPLOYED BY
ADVISO

Analysis of business needs and their measurement implications
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The prioritization of measures should ensure a multi-step transition without loss of data
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Advanced Google Analytics implementation, maximizing event tracking functions and custom variables
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Implementation in partnership with the technology provider, with on-site coaching and follow-up
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Combination of custom reports, dashboards and automated dispatches for different user groups
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Training in the use of Google Analytics by videoconference
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Services deployed at Adviso

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