Case study
IATA
0 $
License fees
1.5 M
Pages viewed monthly
25
Automated dashboards
Find out how we did it
The 90/10 rule works quite simply. If you are paying your web analytics vendor (Omniture, WebTrends, ClickTracks, CoreMetrics, HBX, etc) $25,000 for a annual contract you need to invest $225,000 in people to extract value from that data.
Avinash Kaushik
Migration of web analytics activities to Google Analytics 360
Challenges related to the project
Removal of Omniture within a month and a half of the start of the project
More than 25 automated reports in Omniture used by business executives
Complex site with a large number of functionalities to monitor
Transition without loss of data
Relations with overseas customers
Strategies deployed by Adviso
Analysis of business needs and their implication on Web Analytics
Prioritization of Web Analytics monitoring needs to ensure a multiple stage transition without loss of data
Advanced implantation of Google Analytics, maximization of event monitoring functions and personalized variables
Implantation in partnership with the technological service provider, with on-site coaching and follow-up
Combination of personalized reports, dashboards and automated emails for the various user groups
Google Analytics training via videoconference
IATA
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