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CASE STUDY

IATA

0 $
License fees
1,5 M
Monthly page views
25
Dashboards

FIND OUT HOW WE DID IT

Plan and implement a complete web analytics migration from Omniture to Google Analytics for an international site, respond to the needs of over 50 users with automated reports, and allow the association to regain control of their site’s performance monitoring.
Avinash Kaushik
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MIGRATION OF WEB ANALYTICS ACTIVITIES TO GOOGLE ANALYTICS 360

Plan and implement a complete web analytics migration from Omniture to Google Analytics for an international site, respond to the needs of over 50 users with automated reports, and allow the association to regain control of their site’s performance monitoring.
 
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CHALLENGES RELATED TO THE PROJECT

Omniture disconnected a month and a half after the start of the project
Over 25 automated reports in Omniture used by executives across the organization
Complex site with lots of features to measure
Transition without any data loss
Overseas customer relationship
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STRATEGIES DEPLOYED BY
ADVISO

Analysis of business needs and their measurement implications
The prioritization of measures should ensure a multi-step transition without loss of data
Advanced Google Analytics implementation, maximizing event tracking functions and custom variables
Implementation in partnership with the technology provider, with on-site coaching and follow-up
Combination of custom reports, dashboards and automated dispatches for different user groups
Training in the use of Google Analytics by videoconference

REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 All rights reserved - Adviso 2025