Case study

Groupe Park Avenue

Find out how we did it

Once we made the decision to take a digital shift, we chose Adviso, an innovative, visionary, digital-first partner. The results speak for themselves, and we are just getting started!
Norman John Hébert
Vice-Président, Développement des affaires

Planning and executing marketing efforts, both digital and traditional

Groupe Park Avenue and Adviso have been working together for several years on digital media and marketing consulting. Since the beginning of 2017, Adviso has become its primary agency. Groupe Park Avenue chose a fundamentally digital agency to manage the full scope of its marketing activities because of a desire to make a more pronounced shift towards digital. The objective is to use modern tools and continuous innovation to increase the success and reputation of Groupe Park Avenue, without necessarily increasing the budget. Adviso chose two partners that share its values, BICOM for public relations, and Macadam for design. This recipe has so far proven promising, and performance indicators are on the rise.

Challenges related to the project

Strategies deployed by Adviso

Services deployed at Adviso

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