CASE STUDY

Ford

900K
Number of clicks
300M
Number of ad impressions
-32 %
Average cost per click

FIND OUT HOW WE DID IT

Adviso is friendly-user, case-sensitive and cost-efficient.
Paul
leader SVTMe on Ford
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INCREASED VISIBILITY IN SEARCH ENGINES AND MORE THAN 1M VISITS

To develop Ford Canada’s pay-per-click strategy and optimize its keyword purchases in order to increase the volume of qualified visits to the site while contributing to the brand’s growth and popularity on search engines.
 
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CHALLENGES RELATED TO THE PROJECT

Manage a large volume of keywords, ads and impressions
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Positioning yourself in an extremely competitive market
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Optimize the campaign according to the consumer's buying cycle in order to display a presence throughout the decision-making process
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Adapt to the progressive evolution of different practices in paid positioning
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STRATEGIES DEPLOYED BY
ADVISO

Keyword buying campaigns on the search and content networks of Google, MSN, Yahoo and Canoe Klix
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Text ads continuously tailored to client's promotional campaigns to ensure consistency between search marketing and other advertising mediums
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Daily optimization of auctions, ads and keywords with the aim of maximizing visits and reducing the average cost per click
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Weekly dashboards listing key performance metrics and optimization changes made. Detailed monthly and semi-annual reports listing performance by campaigns, networks and products.
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Training on the tactics, strategies and success factors of keyword buying campaigns
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