Case study

Ford

900K
Number of clicks
300M
Number of advertising impressions
-32 %
Average cost per click

Find out how we did it

Adviso is friendly-user, case-sensitive and cost-efficient.
Paul
leader SVTMe on Ford

Increased visibility in search engines and more than 1M visits

To develop Ford Canada’s pay-per-click strategy and optimize its keyword purchases in order to increase the volume of qualified visits to the site while contributing to the brand’s growth and popularity on search engines.

Challenges related to the project

Managing a high volume of keywords, ads and impressions
Positioning the site on an extremely competitive market
Optimizing the campaign according to the consumer’s buying cycle in order to display a presence throughout the entire decision-making process
Adapting to the gradual evolution of the various pay-per-click practices

Strategies deployed by Adviso

Pay-per-click campaigns on search and content networks of Google, MSN, Yahoo and Canoe Klix.
Textual ads continuously adapted to the client’s promotional campaigns in order to ensure consistency between search marketing and other advertising media
Daily optimization of bids, ads and keywords to maximize visits and reduce the average cost per click.
Weekly dashboards displaying key performance indicators and optimization changes made. Detailed monthly and quarterly reports displaying the performance by campaign, network and product.
Training on the tactics, strategies and success factors of pay-per-click campaigns.
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