Number of clicks
Number of advertising impressions
Average cost per click
Find out how we did it
Adviso is friendly-user, case-sensitive and cost-efficient.
leader SVTMe on Ford
Increased visibility in search engines and more than 1M visits
Challenges related to the project
Managing a high volume of keywords, ads and impressions
Positioning the site on an extremely competitive market
Optimizing the campaign according to the consumer’s buying cycle in order to display a presence throughout the entire decision-making process
Adapting to the gradual evolution of the various pay-per-click practices
Strategies deployed by Adviso
Pay-per-click campaigns on search and content networks of Google, MSN, Yahoo and Canoe Klix.
Textual ads continuously adapted to the client’s promotional campaigns in order to ensure consistency between search marketing and other advertising media
Daily optimization of bids, ads and keywords to maximize visits and reduce the average cost per click.
Weekly dashboards displaying key performance indicators and optimization changes made. Detailed monthly and quarterly reports displaying the performance by campaign, network and product.
Training on the tactics, strategies and success factors of pay-per-click campaigns.
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