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CASE STUDY

Ford

900K
Number of clicks
300M
Number of ad impressions
-32 %
Average cost per click

FIND OUT HOW WE DID IT

Adviso is friendly-user, case-sensitive and cost-efficient.
Paul
leader SVTMe on Ford
1

INCREASED VISIBILITY IN SEARCH ENGINES AND MORE THAN 1M VISITS

To develop Ford Canada’s pay-per-click strategy and optimize its keyword purchases in order to increase the volume of qualified visits to the site while contributing to the brand’s growth and popularity on search engines.
 
2

CHALLENGES RELATED TO THE PROJECT

Manage a large volume of keywords, ads and impressions
Positioning yourself in an extremely competitive market
Optimize the campaign according to the consumer's buying cycle in order to display a presence throughout the decision-making process
Adapt to the progressive evolution of different practices in paid positioning
3

STRATEGIES DEPLOYED BY
ADVISO

Keyword buying campaigns on the search and content networks of Google, MSN, Yahoo and Canoe Klix
Text ads continuously tailored to client's promotional campaigns to ensure consistency between search marketing and other advertising mediums
Daily optimization of auctions, ads and keywords with the aim of maximizing visits and reducing the average cost per click
Weekly dashboards listing key performance metrics and optimization changes made. Detailed monthly and semi-annual reports listing performance by campaigns, networks and products.
Training on the tactics, strategies and success factors of keyword buying campaigns

REACH THE NEXT LEVEL

1 888-598-1881

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