Case study

City of Saint-Lambert

541%
increase in comments and questions received from citizens by email
167%
increase in page views
Plume d'Or
New Media category - Concours de la Plume d’or 2015, from the Association des communicateurs municipaux du Québec

Find out how we did it

Adviso was able to guide us through the process of planning of our website, and understood us better than we understood ourselves. Content, functionality, usability… Every aspect was analyzed and rethought with the sole objective of improving services for citizens. Above and beyond creating a better user experience, Adviso was able to move us off the beaten path, and propose innovative suggestions to help us find a sustainable solution that would be able to evolve with our organization in the years to come.
Catherine Langevin
Head of the Communications Department

Strategic planning for a website redesign

The City of Saint-Lambert is essentially a residential city, no longer in development. The city wanted to completely redesign its website (the main goal of which is to provide information for current residents) to make it more modern, flexible, and to allow for the addition of new functionalities – something that simply isn’t possible with the current content management system (CMS).

Challenges related to the project

Provide citizens with a functional, complete, dynamic, and attractive information platform that offers as much, if not more, than the sites of other cities in the region
Get collaboration from as many stakeholders from the city as possible to participate in planning exercises
Open the site up to more comments and opinions from visitors, as the city currently does little to seek out feedback
Take into consideration that the city is in a period of transition in terms of the online services it offers citizens
Support the city through the tendering process to avoid unpleasant surprises and ensure that the final site is built to evolve in the years to come

Strategies deployed by Adviso

Involvement of a strategist and a usability expert from the beginning of the project, to avoid knowledge loss over the course of the mandate
Service mapping workshops for the various city services, leading to the development of distinct personas differentiated by the type of information sought (static, one-time, or procedural)
Collaborative work sessions with the client to rapidly move the project forward
Proposed strategy and functionalities present information to citizens in a more efficient way:
○ Secondary navigation in the form of actionable tasks
○ Modular pages that allow processes to be more easily represented
Comment form on each page to encourage feedback on the content and functionality of the website.

Services deployed at Adviso


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