CASE STUDY

Cascades Tissue Group

100K

Number of subscribers to the newsletter

25K

Lesson activities uploaded by teachers

+1M

Number of page views per year

FIND OUT HOW WE DID IT

When you jump into a universe as vast as the web you need a well-equipped vessel to direct your actions into the right spheres to avoid getting lost in cyberspace. Thanks to Adviso and its team, Cascades started its conquest off very well and is shining brightly on the web. Congratulations!

Danielle Lamarre

Marketing Director, National Brand and Communications, Consumer Products, Canada Cascades Tissue Group

DEVELOPING A BRAND IMAGE FOR CASCADES ENVIRO ON THE WEB

Develop the image of Cascades Enviro products online: raise awareness of the brand’s products as being eco-friendly and highlight the brand as being innovative.

CHALLENGES RELATED TO THE PROJECT

Align the Communication-Marketing strategy of the Cascades brand with that of Web media

Develop content encouraging sharing on social networks around paper products (tissues, sanitary ware, paper towels, etc.)

Promote the brand while emphasizing quality content at the forefront

STRATEGIES DEPLOYED BY
ADVISO

Creation of the websites www.petitgestevert.ca and www.simplegreenaction.ca

Creation of a blog, a Facebook page and a Twitter account to promote sharing, exchange and discussions

Development of content specific to different types of personas (teacher, dark green, pale green, etc.)

Constant optimization of positioning in search engines in order to obtain targeted visits without buying media placement

SERVICES DEPLOYED AT ADVISO

Customer Experience (CX)

Content Marketing

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