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CASE STUDY

Campsite

360
Degrees of offline conversion measurement
150
Segments available for targeting
2511
Places whose audience data is available in near real time

FIND OUT HOW WE DID IT

Awareness of the campsite has increased, in part thanks to the links forged with important partners such as Native Touch. Without Adviso as a guide, it would probably have taken us longer to find the right contacts and fully understand their offer.
Edith Gagné
VP Development, Campsite
1

DEVELOP A REAL-TIME AUDIENCE INTEGRATION STRATEGY

Campsite, a programmatic platform for digital out-of-home media, wanted to find a way to inject data in real time, in an out-of-home context, to allow advertisers to target audiences with greater precision. After investigating possible avenues, Adviso initiated a partnership between Campsite and Native Touch, a Canadian leader in advertising platforms with a focus on mobile data. This partnership allowed Campsite to offer advertisers access to enriched audiences, thanks to the third-party mobile data collected by Native Touch.
 
2

CHALLENGES RELATED TO THE PROJECT

Find a technical solution to integrate mobile audience data into OOH placements
Assume the role of mediator between the partners throughout the project
Respect the balance between the choice of the integration solution and the budget
3

STRATEGIES DEPLOYED BY
ADVISO

In-depth technological analysis of all solutions
Choice of strategic and complementary partners
Coaching of technical solutions during planning and deployment
Architecture of the solution for the integration between DoubleClick and Campsite
Solution architecture for DMP data integration in a DOOH context

REACH THE NEXT LEVEL

1 888-598-1881

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