Case study

Campsite

360
degrees of off-line conversion measure
150
segments available to be targeted
2511
places where audience data is available in real-time

Find out how we did it

We were able to generate more awareness of Campsite, in part through the connections we built with important partners like Native Touch. Without Adviso to guide us, it would unquestionably have taken us more time to find the right contacts and understand their offering.
Edith Gagné
VP Development, Campsite

Development of a real-time audience integration strategy

Campsite, a programmatic platform for digital out-of-home media, wanted to find a way to inject data in real time, in an out-of-home context, to allow advertisers to target audiences with greater precision. After investigating possible avenues, Adviso initiated a partnership between Campsite and Native Touch, a Canadian leader in advertising platforms with a focus on mobile data. This partnership allowed Campsite to offer advertisers access to enriched audiences, thanks to the third-party mobile data collected by Native Touch.

Challenges related to the project

Finding a technical solution to integrate mobile audience data into OOH placements
Assuming the role of mediator between the partners throughout the project
Respecting the balance between the choice of integration solution and the budget

Strategies deployed by Adviso

In-depth technical analysis of the range of possible solutions
Chose strategic and complementary partners
Managed technical solutions throughout the planning and deployment stages
Solution architecture for the integration of DoubleClick and Campsite
Solution architecture for the integration of DMP data in a DOOH context

Services deployed at Adviso

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