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CASE STUDY

Busbud

+850
ROAS
20
CTR in North America
x 10
Sales growth in 2015

FIND OUT HOW WE DID IT

Thank you to the Adviso team who demonstrated technological creativity to put us on the right track! Pooling the efforts of Adviso's experts and our internal team has brought about an innovative solution that has helped support Busbud's growth around the world.
LP Maurice
President and co-founder, Busbud
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BUSBUD - CREATION AND AUTOMATION OF A PERFORMING SEM ARCHITECTURE

Busbud helps travelers find and book the perfect bus ride. Present in 90 countries in 14 languages, the start-up faced significant technical challenges in managing its multiple SEM campaigns. The team turned to Adviso to increase the performance of its campaigns and grow its notoriety and sales.


Search engines being the main search destination for travelers, it is by innovating through the creation of scripts that we have succeeded in positioning the brand. Three hundred campaigns, 200,000 ad groups, 1 million ads and 1.6 million keywords later, we can celebrate our success.

 

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CHALLENGES RELATED TO THE PROJECT

Difficulty ranking organically in search engines on several popular routes
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More than 500,000 bus routes in 90 countries in 14 languages
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Large number of ads to manage; almost impossible to manage manually
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Dynamically calibrate actions based on conversion rates and acquisition costs
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STRATEGIES DEPLOYED BY ADVISO

Perform a detailed digital media audit beforehand
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Use technology and automation levers to enable the establishment and management of a colossal SEM structure
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Automate operations using scripts and Adwords APIs to reduce the risk of error and increase resource efficiency
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Improve automation using machine learning methods to adapt actions based on analysis of empirical data from the database
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SERVICES DEPLOYED AT ADVISO

360° Media See all services

BUSBUD

VISIT BUSBUD

REACH THE NEXT LEVEL

1 888-598-1881

4388, Saint-Denis street, #300, Montréal, QC, H2J 2L1 (Google Maps) All rights reserved - Adviso 2023