Case study


CTR in North America
Sales growth in 2015

Find out how we did it

Thank you to the Adviso team that has demonstrated technological creativity to set us on the right lane! Pooling the efforts of Adviso experts and our internal team has given rise to an innovative solution that has helped to support the growth of Busbud worldwide.
LP Maurice
CEO & Co-founder, Busbud

BusBud – Creation and automation of an effective SEM architecture

Busbud helps travelers find and book the perfect bus route. Present in 90 countries and 14 languages, this start-up was coming up against significant technical challenges in managing its multiple SEM campaigns. The team turned to Adviso to boost campaign performance, and grow awareness and sales.

Since search engines are the number one place travelers go to do research, we succeeded in positioning the brand by coming up with innovative scripts. Three hundred campaigns, 200,000 ad groups, 1 million ads, and 1.6 million keywords later, it’s time to celebrate our success.

(Video available in French only)

Challenges related to the project

Difficulty ranking in organic search on many of the most popular routes
More than 500,000 bus routes in 90 countries and 14 languages
Mind-boggling number of ads to manage, nearly impossible to manage manually
Calibrating actions dynamically, as a function of conversion rates and acquisition costs

Strategies deployed by Adviso

Started by conducting a detailed digital media audit
Used automation tools and technology to facilitate the implementation and management of a colossal SEM structure
Automated operations using scripts and the AdWords API in order to reduce the risk of errors, and increase the efficiency of resources
Improved automation using machine learning allowed actions to be adapted based on analysis of empirical data from the database

Services deployed at Adviso


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