Case study

Busbud

Find out how we did it

Thank you to the Adviso team that has demonstrated technological creativity to set us on the right lane! Pooling the efforts of Adviso experts and our internal team has given rise to an innovative solution that has helped to support the growth of Busbud worldwide.

LP Maurice

CEO & Co-founder, Busbud

BusBud – Creation and automation of an effective SEM architecture

Busbud helps travelers find and book the perfect bus route. Present in 90 countries and 14 languages, this start-up was coming up against significant technical challenges in managing its multiple SEM campaigns. The team turned to Adviso to boost campaign performance, and grow awareness and sales.

Since search engines are the number one place travelers go to do research, we succeeded in positioning the brand by coming up with innovative scripts. Three hundred campaigns, 200,000 ad groups, 1 million ads, and 1.6 million keywords later, it’s time to celebrate our success.

(Video available in French only)

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