Business comprehension workshop: Identify the performance metrics, media campaigns, competition and keywords to use to understand and overcome challenges and find opportunities.
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Collection and modelling of business and market data: Implementation of an internal and external data modelling strategy within the company, as well as an API, based on the business context and for the purposes of performing an opportunity analysis.
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Advanced opportunity analysis and data exploration: Development of DOI (Delta Opportunity Index) analytics model in two dimensions in order to explore and discover new investment opportunities and, as a result, reallocate the ad budget.
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Workshop with analytics and media experts: Work session to analyze the results from the DOI model in order to extract solutions and an activation plan for taking advantage of discovered opportunities.
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Recommendations and activation plan: The media strategists draft business recommendations and present a concrete activation plan for taking advantage of the new investment opportunities.
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