In a context where final conversion (ticket sales) is not directly measurable, Téléfiction needed to maximize awareness and engagement to influence audience behavior.

We deployed a strategy combining viral content and media amplification to mobilize an engaged community. By empowering fans and structuring interactions, we turned the audience into active campaign advocates.

This approach created a strong organic amplification effect.

Result over 17,000 ambassadors were activated, more than 300,000 video views were generated and over 40,000 clicks were driven. Proof that an engaged community can significantly amplify campaign impact.