In a context where Out Of Home media lacks targeting precision, Campsite needed to enrich its inventory with actionable audience data.

We designed an integration strategy to connect real time mobile data with DOOH placements. By orchestrating a strategic partnership and structuring the data architecture, we enabled much more precise and actionable targeting.

This approach transformed a traditional media channel into an advanced programmatic solution.

Result over 2,500 locations were activated with near real time audience data, 150 audience segments became available for targeting and a full view of offline conversion was established. Proof that data can transform a media channel into a high performance product.