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Case Study / Campsite

Turning DOOH into a targeted channel through mobile data integration

Impact

In a context where Out Of Home media lacks targeting precision, Campsite needed to enrich its inventory with actionable audience data.

We designed an integration strategy to connect real time mobile data with DOOH placements. By orchestrating a strategic partnership and structuring the data architecture, we enabled much more precise and actionable targeting.

This approach transformed a traditional media channel into an advanced programmatic solution.

Result over 2,500 locations were activated with near real time audience data, 150 audience segments became available for targeting and a full view of offline conversion was established. Proof that data can transform a media channel into a high performance product.

Client Objectives

Your AI Integrations Your growth

Services and Technologies

Data Platforms Data and Technology Data Collection and Engineering Data Strategy Adtech Media and Adtech Strategy Consulting Business Strategy

Industry

B2B

The Mandate

Campsite, a programmatic Digital Out-Of-Home (DOOH) media platform, wanted to integrate real-time audience data into its offering to help advertisers better understand, segment, and target audiences exposed to their campaigns. To achieve this, the company needed to identify a viable technology solution, select the right data partners, and design an integration architecture connecting advertising platforms, third-party mobile data, and its DOOH ecosystem. Adviso supported Campsite through technology evaluation, the establishment of a strategic partnership with Native Touch, and the design of the integration solutions required for deployment. 

“
Awareness of the campsite has increased, in part thanks to the links forged with important partners such as Native Touch. Without Adviso as a guide, it would probably have taken us longer to find the right contacts and fully understand their offer.
”
Edith Gagné, VP Development, Campsite
2511

places whose audience data is available in near real time

The Challenges

Connect data and media

Identify a solution capable of integrating mobile audience data into a DOOH environment. 

Align stakeholders

Act as a bridge between partners throughout the project. 

 

Balance ambition and budget

Select an integration approach that met business needs while remaining cost-effective. 

The value of data lies not in its volume, but in its ability to make media smarter.

The Strategy

Assess the technology landscape

Conduct an in-depth evaluation of available solutions.

Select the right partners

Identify complementary partners capable of accelerating innovation. 

Guide implementation

Support the planning and deployment of technical solutions. 

Design the advertising architecture

Develop the integration between DoubleClick and the Campsite platform. 

Activate audience data

Create the architecture required to integrate DMP data within a DOOH environment. 

150

segments available for targeting

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