BackAdviso is currently looking for a digital media analyst with particular strengths in paid search, paid social and programmatic.
Are you recognized for having an analytic mind, intellectual curiosity, creativity and sense of initiative? Do you adore optimizing the performance of your campaigns and offering clients recommendations to improve their strategies? Are you detail oriented and do you enjoy working with clients? Would you like to develop your knowledge of the web marketing universe and becoming a leader in the industry? If so, we’d like to meet you!
Each day, your exceptional sense of team spirit will have you collaborating closely with your co-workers in digital media, as well as with all of Adviso’s other teams (CX, Content, SEO, Analytics and Data Science), your goal being to maximize your clients’ business results through omnichannel strategy, marketing data analysis and content marketing.
A typical day will involve:
- Ensuring the optimization and analysis of campaign performance according to the specifications of the media planner
- Designing tactical plans for campaigns that sustain the strategy outlined in the media plan
- Supporting the media planner in creating strategic recommendations that aim to improve campaign results
- Putting campaigns online through various channels and handling tracking
- Performing analyses of recurring campaigns
- Leading calls with clients through the delivery of required performance reports
- Making optimization recommendations and guiding clients towards the achievement of their predetermined business objectives
This professional challenge is a great opportunity if you have:
- A college diploma or university degree in marketing communication, or the equivalent experience
- At least five years of experience in buying for TV and radio campaigns
- Solid knowledge of TV programming in French and English
- Experience in buying for a vast range of major clients
- A very good grasp of Excel, PPT, Numeris, EAS/Adtraq and Mediaocean
To succeed in this position, you must have:
- 1 to 2 years of relevant experience in digital media, mainly in paid search and paid social
- A command of campaign management and optimization tools, mainly the Google Ads, Microsoft Advertising, Facebook Ads and LinkedIn Ads platforms
- Experience using ad servers (Campaign Manager 360 or other) and DSP (Display and Video 360 or other)
- A command of analytics platforms such as Google Analytics or Adobe Analytics
- Experience in lead generation, e-commerce and brand awareness
- Mastery of the Google suite (Gmail, Google Calendar, Google Sheets, Google Slides, etc.) and of Excel spreadsheets
- An excellent grasp of French, both oral and written
- Oral and written knowledge in English, an asset depending on certain technological and customer needs
- The right to work in Canada
To succeed in this position, you must have:
- Google Ads
- Facebook Blueprint
- GAIQ (Google Analytics Individual Qualification)
- DV360 and Campaign Manager
To succeed at Adviso, you must be:
- Rigorous and organized
- Someone who excels at multitasking in a dynamic environment
- Respectful of deadlines
- Focused on results
- Recognized for your interpersonal skills and ability to communicate information clearly and effectively
- Equipped with a strong sense of engagement towards clients and the missions with which you are entrusted
Thank you for your interest in being part of the Adviso team.
We give our full attention, in complete confidentiality, to each resumé submitted. However, although we’re grateful for every application we receive, only those whose profile matches the challenge we’re offering will be contacted.
Adviso subscribes to the principle of employment equity and invites women, visible minorities, indigenous people, people with disabilities, LGBTQ2S+ people and otherwise marginalized people to apply.
