CASE STUDY

Université de Montréal

+73 ^%

Increase in the number of consultations of the admission application file

+39 ^%

Number of visits

-72 ^%

Bounce Rates of "Undergraduate Programs"

FIND OUT HOW WE DID IT

Adviso is a competent and professional firm that supports us in our Web efforts since many years now. With their good listening skills, they help us reach new levels with our technological Web projects

Lorraine Gauthier

Advisor

PUTTING A SITE REDESIGN STRATEGY IN PLACE

Implementing a strategy to redesign the site (in two phases over a period of 2 years) in order to increase admission applications while reducing the volume of manual updates.

* This mandate was carried out in collaboration with Absolunet.

CHALLENGES RELATED TO THE PROJECT

The office of future students did not have the copyright on all the content to display

The site was exclusively static, updated and coded by hand

The budget was reduced and technological limits were imposed by the IT department

The academic vision of the site (heavy and hermetic content, etc.)

STRATEGIES DEPLOYED BY
ADVISO

Complete redesign of the tree structure and redesign of the content for the Web

Implementation of a persuasion strategy leading to the admissions application process

Reduction of the number of steps and optimization of the application process

Creation of templates for the home page, section pages and content

Creation of a program page (and categorization of these) to facilitate research and exploration of programs

Creation of one page per undergraduate program and another page for 2nd and 3rd cycles

SERVICES DEPLOYED AT ADVISO

Customer Experience (CX)

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