Each conversion point gained in the media business is now worth its weight in gold. Adviso was able to understand the challenges concerning the positioning of our offers, as well as identifying the paths of conversion, commitment levels and purchasing intentions to create a page well adapted to our global strategy
• Optimize the page and offer new ways to subscribe online to the number one magazine for consumer information.
• Put an A/B testing strategy in place, to concretely measure the success of recommended changes.
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