Case study
Protégez-Vous
+25 %
Conversion rate increase on subscription page
+2.6 %
Increase in number of subscriptions
10
User tests and 8 weeks of A/B testing
Find out how we did it
Each conversion point gained in the media business is now worth its weight in gold. Adviso was able to understand the challenges concerning the positioning of our offers, as well as identifying the paths of conversion, commitment levels and purchasing intentions to create a page well adapted to our global strategy
Éric Léveillé
Multiplatforms Development Director, Protégez-vous
Optimizing the page and offering new online membership options
• Put an A/B testing strategy in place, to concretely measure the success of recommended changes.
Challenges related to the project
Integrating with the existing subscription process to avoid the necessity of executing a complete redesign in a single phase.
Highlighting the features and benefits of the Protégez-Vous subscription platforms.
Taking the complete user experience into account: visitors to the subscription page often come from a wide variety of sources (media, newspaper coupons, articles on the site, etc.).
Pushing particular offerings, depending on the business objectives of Protégez-Vous.
Continuing to respond to the needs of existing Protégez-Vous customers, while actively growing a new customer base.
Strategies deployed by Adviso
Collaborative brainstorming session for the creation of new subscription offerings.
Analysis of digital analytics data, to identify the most promising opportunities for increasing overall conversion.
Launch of informal user tests as an initial step in the validation process.
Launch of A/B tests to concretely measure the success of recommended strategies.
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