CASE STUDY

Protégez-Vous

+25 %
Increase subscription page conversion rate
+2.6 %
Increase in the number of subscriptions
10
User testing and 8 weeks of A/B testing

FIND OUT HOW WE DID IT

Each conversion point gained in the media business is now worth its weight in gold. Adviso was able to understand the challenges concerning the positioning of our offers, as well as identifying the paths of conversion, commitment levels and purchasing intentions to create a page well adapted to our global strategy
Éric Léveillé
Multiplatforms Development Director, Protégez-vous
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OPTIMIZING THE PAGE AND OFFERING NEW ONLINE MEMBERSHIP OPTIONS

• Optimize the page and offer new ways to subscribe online to the number one magazine for consumer information.

• Put an A/B testing strategy in place, to concretely measure the success of recommended changes.

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CHALLENGES RELATED TO THE PROJECT

Integration into the existing subscription process to avoid a complete one-phase redesign.
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Highlight the advantages and particularities of subscribing to the Protégez-Vous platforms.
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Take into account the entire user experience: visitors to the subscription page can come from a wide variety of sources (media, paper coupon, article on the site, etc.).
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Encourage certain offers based on the business objectives of Protégez-Vous.
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Meet both the needs of Protégez-Vous's historical clientele as well as the new prospects that Protégez-Vous wishes to prospect.
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STRATEGIES DEPLOYED BY
ADVISO

Design workshop for the creation of new subscription offers.
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Analyzing web analytics data to identify the most valuable opportunities for overall conversion.
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Launch of “informal” user tests as a first validation step.
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Launch of A/B tests to concretely measure the effectiveness of the recommended changes.
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Services deployed at Adviso