Case study

Protégez-Vous

+25 %
Conversion rate increase on subscription page
+2.6 %
Increase in number of subscriptions
10
User tests and 8 weeks of A/B testing

Find out how we did it

Each conversion point gained in the media business is now worth its weight in gold. Adviso was able to understand the challenges concerning the positioning of our offers, as well as identifying the paths of conversion, commitment levels and purchasing intentions to create a page well adapted to our global strategy
Éric Léveillé
Multiplatforms Development Director, Protégez-vous

Optimizing the page and offering new online membership options

• Optimize the page and offer new ways to subscribe online to the number one magazine for consumer information.

• Put an A/B testing strategy in place, to concretely measure the success of recommended changes.

Challenges related to the project

Integrating with the existing subscription process to avoid the necessity of executing a complete redesign in a single phase.
Highlighting the features and benefits of the Protégez-Vous subscription platforms.
Taking the complete user experience into account: visitors to the subscription page often come from a wide variety of sources (media, newspaper coupons, articles on the site, etc.).
Pushing particular offerings, depending on the business objectives of Protégez-Vous.
Continuing to respond to the needs of existing Protégez-Vous customers, while actively growing a new customer base.

Strategies deployed by Adviso

Collaborative brainstorming session for the creation of new subscription offerings.
Analysis of digital analytics data, to identify the most promising opportunities for increasing overall conversion.
Launch of informal user tests as an initial step in the validation process.
Launch of A/B tests to concretely measure the success of recommended strategies.

Services deployed at Adviso


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